Winter has officially arrived. The days are shorter and temperatures are low, but that doesn’t mean your fill rate has to be. Coming off of a profitable holiday season, we know that Q1 can be a challenging time for publishers to monetize. Rest assured there is a way to get through the season. Here are a few tips:
What's the buzz around the office this week? How publishers are monetizing during the holiday shopping season, header bidding and how it's shaping the future of SSPs and how publishers can actually benefit from ad blockers.
What's the buzz around the office this week? Publishers and their need to profit from virtual reality, bad words being used within programmatic advertising, and the chance of publishers no longer being able to monetize on Facebook Live.
33Across recently announced the launch of our Desktop In-Feed Video and Desktop In-Feed Impact ad units. With the addition of Mobile In-Feed, completing our full suite of In-Feed products. Designed to drive incremental revenue to publishers, these ads units also give users complete control over their experiences. Read more here.
What's the buzz around the office this week? Seasonality and it's impact on monetization, what a Trump win could for advertising, and the chance of publishers no longer being able to monetize on Facebook Live.
What's the buzz around the office this week? Newsletters get a fresh breath of life, marketers express their concerns with programmatic; and 33Across releases a new analysis related to both viewability and time-in-view.
Last week, leading publishers from Europe and abroad gathered in Nice for Digiday Publishing Summit Europe. Header bidding, ad blocking, and audience building were among key topics discussed throughout the three day event. I learned of the challenges and pain points that publishers throughout the EU face. I also witnessed the value that European publishers have for both their advertisers and viewers. Here are my takeaways from the event.
What's the buzz around the office this week? Wall Street wants programmatic simplified, the issue with advertisers and scale; and 33Across CEO offers his take on digital advertising during this years election s.