33Across Blog | Programmatic News & Trends

What was the buzz around the office last week? Legislators are cracking down on paid political ads on social platforms, Google makes TVs smarter, and survival tips for the Q4 shopping season.  

1. Political ads on social media face regulation  

Political ads on social media may soon have to adhere to the same disclosure requirements as traditional political ads. The Honest Ads Act will require disclosure of paid political ads by online platforms with 50 million views or more per month. AdExchanger details how legislators believe that people deserve to know where their ads come and how this new act is a step towards better transparency.

What's the buzz around the office this week? Wall Street wants programmatic simplified, the issue with advertisers and scale; and 33Across CEO offers his take on digital advertising during this years election s. 

What's the buzz around the office this week? Publishers are teaming up for new opportunities; fraud plays a big picture in political advertising and people are watching more videos, and making more money. 

Ask any political marketer who the most difficult demographic is to target during this election year and they will likely say those ranging from the ages of 18-30 otherwise known as the millennials. Gaining traction with this age group has become a priority for both parties. To see the big bucks devoted to targeting them, check out our infographic.

Have you seen our political digital advertising infographic? Publishers have an opportunity to really cash in this election year. With over $11.4 billion projected to be spent in political digital advertising, the monetization opportunities are endless. Here at 33Across, our team is beyond excited to assist you in profiting this season.

Don’t be exclusive
Review your traffic to ensure that your site has a variety of available ad sizes. The less exclusions, the better. The more options your site has to monetize, the  more bidding opportunities you will have.

Think cross-device
From mobile to desktop, your audience (aka candidates’ potential voters) are checking in from everywhere. Consider how your audience consumes content and ensure placements respond to whatever device they’re on, you’ll have better bid opportunities.

Geo-target ads
Don’t forget to think local. Aside from the big election, there are thousands of elections happening locally. This level of specificity combined with real-time-bidding makes election season great for programmatic publishers.  You can easily adjust your target audience at any time, if you aren't achieving your fill goals. 

Use outstream video
With video being the most profitable component of digital advertising, it should be a major part of your monetization strategy. Too busy to create your own pre-roll video? Capitalize by incorporating outstream video to your portfolio. 

Not already making money with us? Don’t wait until November. There’s no time like the present!

What's the buzz around the office this week? Our own Eric Wheeler breaks down the digital advertising profitability for the 2016 election; thanks to the success of programmatic, publishers must now assess productivity among other housekeeping items; and video is leading the pack in programmatic advertising.

With the 2016 elections heating up, digital advertising might be the one thing that tips the scale for candidates. Though not as large as traditional television, digital ad spending is the fastest growing slice of the political advertising pie and quickly becoming lucrative for ad tech companies.