Last Week Today [1/9/17]

Posted by Erica Roane on Jan 9, 2017 7:35:00 AM

Welcome to 2017! What's the buzz around the office this week? Controversial ad-driven media could be here to stay, the FTC wants consumers to know when their information is being tracked, and AOL announces the launch of their new data-infused ad units powered by Verizon.
Read More

Topics: News, cross-device, native advertising, yield optimization

Last Week Today [12/12/16]

Posted by Erica Roane on Dec 12, 2016 3:02:53 PM


What's the buzz around the office this week? Publishers may need to connect more with users to discourage ad blocking, the benefits of programmatic taking over media buying and, solving the conversion problem between mobile and desktop .
Read More

Topics: programmatic, ad blocking, cross-device

33Across Water Cooler Recap [3/18/16]

Posted by Erica Roane on Mar 18, 2016 7:30:00 AM

What's the buzz around the office this week? SnapChat and Instagram influencers go programmatic, cross-device attribution proves crucial to programmatic advertising, and what every Publisher should know about 'Header Bidding.' 

Read More

Topics: programmatic, News, ad blocking, header bidding, cross-device

33Across Water Cooler Recap [3/4/16]

Posted by Lisa Mollura on Mar 4, 2016 7:30:00 AM

What's the buzz around the office this week? Appnexus solves a major video advertising pain point, AdExchanger's cross-device identity guide, and the ANA releases a survey about marketers bringing programmatic in house. 

Read More

Topics: programmatic, News, cross-device, video advertising