Last Week Today [9/26/16]

Posted by Erica Roane on Sep 26, 2016 8:30:00 AM



What's the buzz around the office this week? Millenials and ad blocking go hand in hand, using programmatic advertising to attract loyal customers and a new mobile PMP enters the programmatic space. 

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Topics: ad blockers, publishers, millennials, time-in-view

Digital Video and Politics: Get in the game

Posted by Erica Roane on Apr 27, 2016 12:42:44 PM

Ask any political marketer who the most difficult demographic is to target during this election year and they will likely say those ranging from the ages of 18-30 otherwise known as the millennials. Gaining traction with this age group has become a priority for both parties. To see the big bucks devoted to targeting them, check out our infographic.

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Topics: outstream video, political advertising, politics, millennials