33Across Blog | Programmatic News & Trends

33Across announces expanded partnership with LiveRamp

Posted by Erica Roane on Aug 24, 2016 9:43:22 AM

33Across is excited to announce our expanded partnership with LiveRamp, the market leader in data connectivity and onboarding. More than 350 LiveRamp partners can now tap into Across’ extensive collection of data insights, including over 200 audience segments. Click here to read the entire release.
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Topics: 33Across News

Last Week Today [8/22/16]

Posted by Erica Roane on Aug 22, 2016 4:44:20 PM

 

 

What's the buzz around the office this week? Digital advertising professionals are concerned about attribution and transparency, how to avoid pitfalls in mobile video advertising and AppNexus' big move in header bidding technology. 

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Topics: header bidding, publishers, viewability, mobile video

Last Week Today [8/15/16]

Posted by Erica Roane on Aug 15, 2016 8:30:00 AM

 

 

What's the buzz around the office this week? Facebook makes a bold move towards ad blockers, programmatic advertising experiences triple-digit growth in Q2 and marketers should consider providingt the same transparency they demand of their partners. 

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Topics: ad blocking, publishers, facebook, programmatic advertising, buyers

4 types of programmatic PMPs and how to choose them

Posted by Erica Roane on Aug 12, 2016 9:30:00 AM

Since its debut in the programmatic stratosphere, private marketplaces (PMP) have been all the craze. Allowing publishers more control over their inventory and giving buyers the option to purchase premium inventory not available on open exchanges; this multi-billion dollar a year sector in programmatic advertising is only expected to grow. As profitable as they may be, choosing the right PMP can be a bit of a challenge. Have no fear, we have you covered with this helpful breakdown on PMPs and choosing the best one for your campaign goals.

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Topics: buyers, private marketplace

Last Week Today [8/8/16]

Posted by Erica Roane on Aug 8, 2016 8:30:00 AM

 

 

What's the buzz around the office this week? LinkedIn boosts their programmatic efforts in the APAC. For some SSPs, header bidding becomes too competitive  and when it comes to ad blocking, publishers have more control than they may think. 

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Topics: ad blocking, header bidding, publishers, programmatic advertising, buyers

Last Week Today [8/1/16]

Posted by Erica Roane on Aug 1, 2016 9:42:31 AM

 

 

What's the buzz around the office this week? Programmatic hits 'rock bottom' and it's actually great. Verizon's acquisiton of Yahoo reveals they are ready to take on the competition and 5G's revolutionary speed and it's potential impact on digital video. 

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Topics: publishers, programmatic advertising, digital video advertising, buyers

Fight Back: 3 tips towards preventing digital ad fraud

Posted by Erica Roane on Jul 27, 2016 3:08:56 PM

33Across was recently named amongst the 100 companies approved for the TAG (Trustworthy Accountability Group) Registry. Our newly-minted TAG-ID will communicate to both buyers and publishers our committed fight against digital ad fraud.

With Congress now taking a stance against the $7 billion lost to digital ad fraud, we like to believe that we’re heading in the right direction. Always keeping our publishers in mind, here are a few tips to help keep you in the clear.

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Topics: ad fraud, 33Across News, publishers, third party verification

Last Week Today [7/25/16]

Posted by Erica Roane on Jul 25, 2016 8:30:00 AM

 

 

What's the buzz around the office this week? A publisher develops a clever way to address the issue of ad blocking, strategically managing header-bidding could benefit publishers and Google steps up their native advertising game for both advertisers and publishers.

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Topics: programmatic, ad blocking, header bidding, native advertising

2016 Olympics: Going for programmatic 'Gold'

Posted by Erica Roane on Jul 21, 2016 2:30:00 PM

All eyes will soon be on Rio. For over two weeks, the 2016 Summer Olympics will dominate not only television but the digital landscape as well. A lot has changed since the 2012 Olympic games. Thanks to mobile devices and Brazil’s US-friendly time zone, viewers will now have complete access to their favorite country, sport and athlete in real-time. This unprecedented level of digital exposure allows marketers to reach a number of target demographics within one campaign.  So, let the games begin.

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Topics: programmatic, mobile video, buyers

Last Week Today [7/18/16]

Posted by Erica Roane on Jul 18, 2016 8:30:00 AM

 

 

What's the buzz around the office this week? There is a costly rift in the online advertising industry, publishers are recycling old content and not many display ads are seen in the UK.

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Topics: display advertising, publishers, viewability, programmatic advertising, UK, buyers