33Across Blog | Programmatic News & Trends

Digiday Publishing Summit: The Value of Connection

Posted by Orchid Richardson on Sep 27, 2016 5:06:02 PM

Great connection and thought-provoking content; these were my takeaways from last week’s Digiday Publishing Summit. Among many things, I learned firsthand about publisher concerns as well as of new opportunities for monetization. Here are some points that stood out for me.

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Topics: 33Across News, publishers

Last Week Today [9/26/16]

Posted by Erica Roane on Sep 26, 2016 8:30:00 AM

 

 

What's the buzz around the office this week? Millenials and ad blocking go hand in hand, using programmatic advertising to attract loyal customers and a new mobile PMP enters the programmatic space. 

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Topics: ad blockers, publishers, millennials, time-in-view

My 5 takeaways from DMEXCO

Posted by Eric Wheeler on Sep 22, 2016 12:37:08 PM

This year’s DMEXCO event in Cologne, Germany was particular interesting. There was a heatwave in September and a huge turnout from the global digital marketing and advertising community to discuss trends, concerns and general state-of-industry.  

Sheer Size
DMEXCO reflects that both the digital marketing and advertising technology industries are alive and well. I was stunned with how large and globally diverse the industry has grown. Much bigger than it seemed last year, itseemed impossible to reach everyone I wanted to see in 2 days. With so many exhibitors and attendees, I wouldn’t be surprised if another day is added for next year.  
 
Publisher Power
DMEXCO was a great opportunity to meet with new and existing partners, all in one place. In speaking with partners at DEMCXO, many seem to be going through an auditing phase, vetting advertisers that are not consistently performing while also onboard those that they feel confident will perform.

Big Mobile
Mobile seemed to be the most important area of interest and growth this year, it is definitely the way. Almost everyone's traffic is now coming more from mobile than desktop.  

Thinking global, locally. 
Transparency, viewability, page speed and latency are the main focuses in the US while the rest of the world has a concern with ad blocking. While some global companies have made significant pan-European traction, much of their business is still transacted locally and with in-country experts - as is the case with Germany.

It’s all about balance
Walking 7 miles a day in Cologne makes it completely ok to live on beer and bratwursts for a few days.
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Topics: News

Last Week Today [9/19/16]

Posted by Erica Roane on Sep 19, 2016 8:30:00 AM

 

 

What's the buzz around the office this week? Top publishering join forces to combat fraudulent news, using programmatic advertising to attract loyal customers and a new mobile PMP enters the programmatic space. 

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Topics: ad blockers, 33Across News, publishers, viewability, advertisers

6 Ways Ops Can Drive Programmatic Campaign Success – That You’re Probably Overlooking

Posted by Arthur Shikhman on Sep 15, 2016 1:20:34 PM

How many times have you had a programmatic campaign not go exactly as planned?

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Topics: programmatic, publishers

Increased ad viewability and higher CPMs with Real Display Pro

Posted by Erica Roane on Sep 13, 2016 12:46:26 PM

Today 33Across is excited to announce the launch of our latest technology, Real Display Pro. Deploying viewable standard IAB ads in real-time, Real Display Pro is a cost-effective solution that provides more campaign efficiency.

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Topics: 33Across News, publishers, buyers

Last Week Today [9/12/16]

Posted by Erica Roane on Sep 12, 2016 8:30:00 AM

 

 

What's the buzz around the office this week? Publishers can benefit in new ways from adding video, using programmatic advertising to attract loyal customers and a new mobile PMP enters the programmatic space. 

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Topics: mobile, publishers, programmatic advertising, mobile video, pmp

33Across Now Supports HTTPS Sites

Posted by Erica Roane on Sep 6, 2016 2:43:13 PM

 

Great news, 33Across now supports HTTPS sites!
So what is the difference between HTTP and HTTPS sites?

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Topics: 33Across News, publishers, monetization

Last Week Today [9/6/16]

Posted by Erica Roane on Sep 6, 2016 8:30:00 AM

 

 

What's the buzz around the office this week? How programmatic advertising could work with luxury brands, the dominace of mobile display and Facebook entering the world of header bidding. 

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Topics: mobile, header bidding, facebook

Last Week Today [8/29/16]

Posted by Erica Roane on Aug 29, 2016 8:30:00 AM

 

 

What's the buzz around the office this week? New product tools from AppNexus, and transparency, how to avoid pitfalls in mobile video advertising and AppNexus' big move in header bidding technology. 

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Topics: header bidding