33Across Blog | Programmatic News & Trends

Great connection and thought-provoking content; these were my takeaways from last week’s Digiday Publishing Summit. Among many things, I learned firsthand about publisher concerns as well as of new opportunities for monetization. Here are some points that stood out for me.

Topics: 33Across News, publishers

 

 

What's the buzz around the office this week? Millenials and ad blocking go hand in hand, using programmatic advertising to attract loyal customers and a new mobile PMP enters the programmatic space. 

Topics: ad blockers, publishers, millennials, time-in-view

This year’s DMEXCO event in Cologne, Germany was particular interesting. There was a heatwave in September and a huge turnout from the global digital marketing and advertising community to discuss trends, concerns and general state-of-industry.  

Sheer Size
DMEXCO reflects that both the digital marketing and advertising technology industries are alive and well. I was stunned with how large and globally diverse the industry has grown. Much bigger than it seemed last year, itseemed impossible to reach everyone I wanted to see in 2 days. With so many exhibitors and attendees, I wouldn’t be surprised if another day is added for next year.  
 
Publisher Power
DMEXCO was a great opportunity to meet with new and existing partners, all in one place. In speaking with partners at DEMCXO, many seem to be going through an auditing phase, vetting advertisers that are not consistently performing while also onboard those that they feel confident will perform.

Big Mobile
Mobile seemed to be the most important area of interest and growth this year, it is definitely the way. Almost everyone's traffic is now coming more from mobile than desktop.  

Thinking global, locally. 
Transparency, viewability, page speed and latency are the main focuses in the US while the rest of the world has a concern with ad blocking. While some global companies have made significant pan-European traction, much of their business is still transacted locally and with in-country experts - as is the case with Germany.

It’s all about balance
Walking 7 miles a day in Cologne makes it completely ok to live on beer and bratwursts for a few days.

Topics: News

 

 

What's the buzz around the office this week? Top publishering join forces to combat fraudulent news, using programmatic advertising to attract loyal customers and a new mobile PMP enters the programmatic space. 

Topics: ad blockers, 33Across News, publishers, viewability, advertisers

How many times have you had a programmatic campaign not go exactly as planned?

Topics: programmatic, publishers

Topics: 33Across News, publishers, buyers

 

 

What's the buzz around the office this week? Publishers can benefit in new ways from adding video, using programmatic advertising to attract loyal customers and a new mobile PMP enters the programmatic space. 

Topics: mobile, publishers, programmatic advertising, mobile video, pmp

 

Great news, 33Across now supports HTTPS sites!
So what is the difference between HTTP and HTTPS sites?

Topics: 33Across News, publishers, monetization

 

 

What's the buzz around the office this week? How programmatic advertising could work with luxury brands, the dominace of mobile display and Facebook entering the world of header bidding. 

Topics: mobile, header bidding, facebook

 

 

What's the buzz around the office this week? New product tools from AppNexus, and transparency, how to avoid pitfalls in mobile video advertising and AppNexus' big move in header bidding technology. 

Topics: header bidding