Last Week Today: Data for Publishers, Twitter's New Partners, and Facebook's Fake News Crackdown

Posted by 33Across on Apr 17, 2017 10:14:35 AM

What was the buzz around the office last week? Buyers and marketers aren't the only ones who can benefit from data, Twitter is increasing their transparency, and Facebook elimates thousands of accounts. 
Read More

Topics: facebook, data, third party verification

Last Week Today: Yield Optimization, Ending Google 'Last Look' and Programmatic's Growth

Posted by Erica Roane on Apr 10, 2017 7:55:00 AM

What's the buzz around the office this week? Google ends its 'last look" feature, generating revenue for video, and being 'nice' to programmatic advertising. 
Read More

Topics: header bidding, google, video advertising, programmatic advertising, yield optimization

Digiday Publishing Summit: Let's focus on content

Posted by Saajan Patel on Apr 7, 2017 3:59:22 PM

 

Read More

Topics: programmatic, display advertising, mobile video, digiday

Last Week Today: Monetizing Video, Mobile Location Data, and Ad Blocking for Advertisers

Posted by 33Across on Apr 3, 2017 8:34:00 AM

What's the buzz around the office this week? Brands choose themselves over scale and revenue, Facebook now offers header bidding, and how video measurement may need some old school approaches. 
Read More

Topics: ad blocking, header bidding, facebook, video advertising, programmatic advertising

Last Week Today: Brand Safety, Facebook's Header Bidding, and Simplifying Video

Posted by 33Across on Mar 27, 2017 10:02:00 AM

What's the buzz around the office this week? Brands choose themselves over scale and revenue, Facebook now offers header bidding, and how video measurement may need some old school approaches. 
Read More

Topics: header bidding, facebook, video advertising, programmatic advertising

33Across Celebrates Our Biggest Hackathon

Posted by Erica Roane on Mar 24, 2017 4:25:59 PM

Fusion of the minds creates exceptional things, especially here at 33Across. Earlier this week we held our 5th annual Hackathon. Eight teams across two offices and a number of domestic and international locations came together to generate impactful ideas which will push our publisher technology efforts to the next level.

Each team had a mix of members from our engineering, operations, sales, marketing, and product departments. With a company-wide participation rate of 91%, this has been our largest and most diverse Hackathon to date.

Read More

Topics: hackathon, 33Across News

Last Week Today: NYIAX, In-App Viewability, and More Facebook Ads for Pubs

Posted by 33Across on Mar 20, 2017 8:21:00 AM

What's the buzz around the office this week? The investment world lends its technology to ad tech, competitors come together to tackle an issue, and Facebook extends more olive branches to publishers. 
Read More

Topics: viewability, facebook, monetization

Last Week Today: Mobile Video, Custom Video, and Amazon Prime

Posted by 33Across on Mar 13, 2017 8:24:00 AM

What's the buzz around the office this week? Video! Figuring out one standard for measuring mobile video, display video allows brands to target consumers with custom video units, and Amazon debuts it's new video ad network.
Read More

Topics: display advertising, video advertising, mobile video

Transparency and Transformation: 3 Takeaways from Digiday Agency Summit

Posted by Adam Kadet on Mar 9, 2017 3:55:59 PM

 

Read More

Topics: advertisers

AMP Survey Reveals Publisher Challenges

Posted by Lisa Mollura on Mar 8, 2017 9:14:23 AM

We recently reached out to our AMP enabled publishers to understand their overall AMP experience, what they found beneficial, and if they came across any specific pain points. We targeted our large and medium-sized publishers and focused on two categories: Traffic & Engagement and Ad Revenue. Here’s what we discovered.

Traffic & Engagement
Publishers are moving quickly to improve mobile experiences as mobile internet usage continues to grow. Approximately 41% of publishers surveyed have enabled AMP on the majority of their site pages, hoping to ease the pain of mobile latency. AMP implementation is such a priority that the majority of publishers are putting time and resources into optimizing AMP.

Although many publishers have enabled AMP on the majority of their site, half of those surveyed indicated that less that 25% of their site’s mobile search traffic is going to AMP. To add to this frustration, publishers have indicated that it’s challenging to measure AMP page performance.

Ad Revenue
Feedback related to ad revenue raised a number of issues publishers currently face. Monetization on the mobile web has not been an easy undertaking for most publishers and AMP is not without its issues. In terms of which AMP ad formats publishers surveyed use, all have enabled display ads and only a few have implemented AMP sticky or video formats.

Overall AMP performance was reported to have worse performance than standard mobile ads for half of the publishers surveyed. When we asked publishers how they source demand, we found that most publishers integrate with only 2-3 demand sources. With limited demand sources and ad formats, it’s no surprise that many publishers are experiencing lower CTRs and fill rates on AMP.

What’s Next?
While AMP has alleviated some of the frustration that publishers have felt with mobile latency, there are still many hurdles to overcome. Without proper analytics, publishers will continue to have a hard time modifying and optimizing pages for better performance. The biggest struggle publishers face is monetizing their AMP pages. Revenue opportunities will increase when publishers have access 2 major components: more demand sources and more AMP ad formats. Once publishers have access to both, they should see an increase in CTRs and fill.

33Across is addressing these publisher challenges with plans to release our AMP revenue products in the very near future. We are dedicated in helping our publishers earn more revenue and increase fill.

Interested in learning more? Sign up here to be the first to know about AMP updates.
Read More

Topics: publishers, monetization, AMP