The best products are a result of a team who knows project management well. Alison Connard, our Director of Product Management is no exception to this rule. Bringing a wealth of experience, Alison works closely with a number of teams including our Engineering and Marketing teams to ensure that 33Across’ product offerings are competitive and commercialized successfully. For this edition of Friday Fives, Alison gives us insight on how she got into product management, the skills needed for the role, and where her last vacation was.
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What was the buzz around the office last week? The metrics we use and how we use them matters, Buzzfeed opens its doors to programmatic, and a common banner could be fradulent.
In the world of ad tech, data and analytics play a major role in monetization. Constantly surrounded by metrics, it’s up to the industry to ensure that metrics are meaningful. Just because something is measured does not mean that it is relevant. AdExchanger explains how factors including response quality, long-term effects, and context matter more than a hashtag alone.
What was the buzz around the office last week? How brands will handle GDPR, programmatic advertising goes mainstream, and Amazon increasing their original content spend by $1 billion.
General Data Protection Regulation or GDPR will likely affect the way marketers manage targeting campaigns throughout Europe. Going into effect in May, this EU-based regulation will give users the power to authorize whether or not brands can leverage their only data. In a recent survey of UK internet users, 60% said that GDPR would make them question how their data is used while a third of respondents revealed they would exercise their exclusion rights when GDPR goes live. According to eMarketer, if users follow through with restricting their personal data, brands will start to rely more on contextual targeting.
Welcome to Friday! This week we’re featuring a member of our incredible sales team, Alex Ratajczyk. Recently promoted to Channel Sales Director, Alex is responsible for servicing our demand side platforms. He’s been with 33Across for over four years and a lot has changed within the industry since his start. Check out his thoughts on how programmatic advertising has changed, awesome qualities within great salespeople, and his skills behind the camera.
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What was the buzz around the office last week? Brands doing more of their own programmatic, good news about Better Ads, and balancing short-term and long-term for publishers.
Brands are taking their programmatic efforts in-house. A recent survey by the ANA revealed that 25% of brands are choosing to do more programmatic buying. Prompted by worries of fraud and brand safety, some brands are taking complete control of where their ads show up. Data also plays a major part, brands want to see their customer data used more dynamically. Instead of going completely in-house, The Drum recommends that marketers seek a collaborative hybrid arrangement with agencies.
Welcome to Friday! As with most tech companies, our engineers play a major role in our company's success. One of our Senior Software Engineers Aparna Hegde, is no exception to that rule. Serving as a member of our high-performing engineering team, Aparna is responsible keeping 33Across’ technology at its very best. Learn more about her including why she decided to become an engineer, how a non-technical person can learn engineering, and what her favorite weekend day is!
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We’re sure you’ve heard the news. Starting Thursday, February 15, Google will begin to block ads deemed intrusive by the Better Ads Coalition (CBA). After surveying over 25,000 Internet users, the CBA determined that some ad types including auto-play videos and takeovers fell below the threshold of consumer acceptability. This extensive research resulted in the Better Ads Standards.
Topics: Better Ads
What was the buzz around the office last week? Education courses on programmatic, tips to surviving programmatic in Q1, and what we can expect from ad tech in 2018.
In an effort to deepen programmatic knowledge, the IAB is launching a training course to media professionals. Filling the education gap on the programmatic course offerings, this course is designed for media professionals at-large. With U.S. programmatic digital display ad spend expected to surpass $49 billion by 2019, this comes at no surprise. MediaPost explains how the curriculum will focus on the history of programmatic, header bidding, and system processes.
What was the buzz around the office last week? Local mobile ads are taking off in 2018, data delivery needs to happen faster, and what advertisers and publishers can look forward to with Google's upcoming ad-blocker.
Get ready for local ads on your mobile devices to increase this year. According to a recent forecast pure-play mobile ad spend will hit $19 billion. Due to the ability to capture audiences of all types, mobile is becoming the preferred method of demographic targeting. MediaPost explains how Facebook and Instagram are expected to account for the bulk of the spend.