Last Week Today: The IABs Subscription Service, Artificial Intelligence, and Video Header Bidding

Posted by Erica Roane on May 14, 2018 5:54:00 PM


What was the buzz around the office last week? The IAB offers a subscription service to help advertisers with ads.txt, artificial intelligence still needs humans, and video header bidding takes off in JAPAC.

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Topics: header bidding, publishers, monetization, artificial intelligence

Friday Fives: Our Software Engineer Gulnara M. chats about being self-taught in code, diversity in tech, and artificial intelligence

Posted by Erica Roane on May 11, 2018 1:43:00 PM

Some of us can say that we taught ourselves how to ride a bike, or maybe even how to play an instrument. Our Software Engineer Gulnara Mirzakarimova took it up a few notches by teaching herself how to code! After a career in finance she decided that she wanted to do something different. Learn more about why Gulnara wanted to get into engineering, how we can improve diversity within the industry, and how engineers can prepare for the future of artificial intelligence!

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Last Week Today: Publisher Survival, Facebook's 'Delete' Feature, and MRC Video Standards

Posted by Erica Roane on May 7, 2018 6:27:00 PM


What was the buzz around the office last week? Media companies working closer internally, Facebook allows users to delete their data, and the MRC hears advertisers loud and clear.

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Topics: publishers, viewability, facebook, monetization

33Across Gives Back To Our Veterans

Posted by Erica Roane on May 4, 2018 4:33:41 PM

It’s always better to give than to receive, especially when it comes to our veterans. While 33Across is a company invested in all things technology, we also understand the importance of giving back to the community.
Last week our CRO Miles Dennison supported The Home Depot during the their 2018 Marketing Foundation Event.

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Topics: 33Across News

Three Tips to Drive Memorial Day Campaign ROI

Posted by 33Across on May 3, 2018 12:24:02 PM

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Topics: holidays

Last Week Today: Amazon's Q1, In-House Challenges, and Self-Destructing Emails

Posted by Erica Roane on Apr 30, 2018 9:16:00 AM



What was the buzz around the office last week? Amazon's profitable Q1 thanks to advertising, more brands bringing programmatic in-house, and new features come to Gmail.

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Topics: google, publishers, facebook, programmatic advertising, amazon

Friday Fives: Our Dir of Channel Sales on millennial advantages, future buzzwords, and why he's an expert at programmatic sales

Posted by Erica Roane on Apr 27, 2018 12:00:02 PM

Not many of us can say that we have been in programmatic since the beginning. Since graduating college, James Forrester, our Director of Channel Sales has worked in a number of sales positions and built up his knowledge of programmatic. For this edition of Friday Fives, James explains how being a millenial has its advantages in ad tech, the best part about his job, and why he’s an “expert” with programmatic sales.

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Topics: friday fives

Executive Leadership Appointments, Triple-Digit Growth, and International Expansions

Posted by 33Across on Apr 26, 2018 3:44:20 PM

33Across Reports Triple Digit Growth, Overseas Expansion and Strategic Executive and Engineering Hires

Growth Fueled by Strong Global Demand for Programmatic Platform

NEW YORK - April 26, 2017 - 33Across, a leading programmatic platform provider, today announced several executive hires and global expansion across Europe and Asia.

Building on its fourth year of triple digit growth, 33Across continues to invest in its people and technology by hiring key executives, doubling its European team, opening a Tokyo office, and expanding its Hyderabad engineering center. Global headcount grew by more than 80 percent year-over-year (YoY).

“The strong demand for our programmatic platform that connects leading brands to quality publishers has resulted in unprecedented growth,” said Eric Wheeler, CEO, 33Across. “We’re expanding rapidly, adding great leaders to our team and dedicating our resources to improve the impact of programmatic advertising for both advertisers and publishers.”

33Across also announced the appointment of three new leaders to its global executive team. Robert Deichert joins as chief operating officer and is responsible for all operations, product development, and HR. Rob brings an extensive breadth of sales and operations experience to his role, including leadership roles at Rubicon, Criteo, The Weather Company, and AOL/Advertising.com. Most recently, Rob ran his own strategy consulting practice servicing clients in digital marketing, advertising, and publishing.

"I'm thrilled to join the company at a time of such incredible growth and momentum," said Rob. "I look forward to working with the team to deliver new innovations and greater impact for 33Across advertisers and publishers."

Jon Nevitt joins the company's leadership team as senior vice president of marketing. Jon brings more than 15 years of marketing and advertising industry experience to the team including marketing leadership roles at Criteo, Quantcast, and Google. Most recently Jon was vice president of marketing at Taykey, a New York-based data and advertising company.

Yoko Arai joins as Country Manager responsible for opening the company’s Tokyo office and leading its business, operations, and sales and overall position in the growing Japanese market. Prior to 33Across, Yoko led the Supply Platform business at Oath Japan / AOL Platforms Japan and was one of the initial members of the Advertising.com team in Japan.

See official release here.

About 33Across
33Across is a technology company focused on solving the challenge of consumer attention in an era of automated advertising. The 33Across Attention Platform is the first programmatic solution to unify high-impact creative, quality supply, and true technology-driven scale. 33Across is headquartered in New York with locations in Sunnyvale, Los Angeles, Chicago, London, Tokyo, and Hyderabad.

Contacts
33Across
Lisa Mollura, 646-606-2165
lisa.mollura@33across.com

or
FastStartPR for 33Across
Kathy Keating, 617-460-2702
kkeating@faststartpr.com

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Topics: 33Across News

Breaking The Cycle: 3 Pillars For Progress

Posted by Eric Wheeler on Apr 23, 2018 2:52:00 PM

For years, the digital advertising industry settled into a predictable pattern. Let’s call it SBLR for short: Soul Searching, Big Speech (typically at the IAB or ANA annual meeting), Little Industry Action, Repeat. Not much progress was made toward cleaning-up programmatic advertising or even defining what “cleaning-up” actually meant.  

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Topics: News, programmatic advertising

Last Week Today: How Agencies Can Improve, Pubs Owning Their Rep, and Facebook's Data Decision

Posted by Erica Roane on Apr 23, 2018 8:40:00 AM



What was the buzz around the office last week? How agencies can deliver programmatically, pubs taking responsibility for their reputation, and Facebook no longer using 3rd party data.

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Topics: publishers, facebook, data, programmatic advertising