What was the buzz around the office last week? Local mobile ads are taking off in 2018, data delivery needs to happen faster, and what advertisers and publishers can look forward to with Google's upcoming ad-blocker.
Get ready for local ads on your mobile devices to increase this year. According to a recent forecast pure-play mobile ad spend will hit $19 billion. Due to the ability to capture audiences of all types, mobile is becoming the preferred method of demographic targeting. MediaPost explains how Facebook and Instagram are expected to account for the bulk of the spend.
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Topics:
programmatic,
ad blockers,
google,
data
Last week Google announced that in 2018 Chrome will have its own ad blocker. By the end of 2017, EMarketer expects for the use of ad blockers to increase by double-digits therefore this move should come at no surprise. As publishers, Google's decision to block ads certain will likely affect you. To prepare your sites and inventory for this unprecedented yet expected move, here’s what you should know:
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Topics:
ad blockers,
google,
publishers
What's the buzz around the office this week? How publishers are monetizing during the holiday shopping season, header bidding and how it's shaping the future of SSPs and how publishers can actually benefit from ad blockers.
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Topics:
programmatic,
ad blockers,
header bidding,
publishers,
monetization
What's the buzz around the office this week? Millenials and ad blocking go hand in hand, using programmatic advertising to attract loyal customers and a new mobile PMP enters the programmatic space.
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Topics:
ad blockers,
publishers,
millennials,
time-in-view
What's the buzz around the office this week? Top publishering join forces to combat fraudulent news, using programmatic advertising to attract loyal customers and a new mobile PMP enters the programmatic space.
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Topics:
ad blockers,
33Across News,
publishers,
viewability,
advertisers
So, what's got the 33Across office talking this week? Snapchat talks monetization and creepy ads, attention-based ads=higher engagement, and another way video publishers can avoid ad blockers.
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Topics:
video,
media buying,
News,
ad blockers,
snapchat,
attention-based ads
So, what's got the 33Across office talking this week? Snowstorms, IAB Leadership Conference, and more.
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Topics:
video,
News,
ad blockers
So, what's got the 33Across office talking this week?
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Topics:
News,
ad blockers,
ad fraud
