Bratwurst, beer, and even tattoos being done onsite. Throughout the amazing experiences offered to attendees at DMEXCO 2017, ad tech and its ever growing landscape remained the constant. Hot topics including viewability, transparency, and GDPR were the focus of the thousands of publishers, advertisers, and ad tech companies in attendance. Although I had a great time in Cologne connecting with partners; customer experiences were the key focus of DMEXCO. Here are my takeaways:
What's the buzz around the office this week? Newsletters get a fresh breath of life, marketers express their concerns with programmatic; and 33Across releases a new analysis related to both viewability and time-in-view.
The user must come first. Throughout the numerous sessions, afterparties and open bars this was the topic of conversation among brands, agencies and publishers. While everyone I spoke with was excited about new viewability metrics and cross-device measurements, the common denominator was user-experience. As we in ad tech move forward with innovative technology, here are some points we should all consider.
What's the buzz around the office this week? Millenials and ad blocking go hand in hand, using programmatic advertising to attract loyal customers and a new mobile PMP enters the programmatic space.
What's the buzz around the office this week? Google's new dynamic allocation product could create stiff competition for buyers; time-based advertisting gets broken down and data takes frontstage in the world of programmatic creative.