33Across Gives Back To Our Veterans

Posted by Erica Roane on May 4, 2018 4:33:41 PM

It’s always better to give than to receive, especially when it comes to our veterans. While 33Across is a company invested in all things technology, we also understand the importance of giving back to the community.
Last week our CRO Miles Dennison supported The Home Depot during the their 2018 Marketing Foundation Event.

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Topics: 33Across News

Executive Leadership Appointments, Triple-Digit Growth, and International Expansions

Posted by 33Across on Apr 26, 2018 3:44:20 PM

33Across Reports Triple Digit Growth, Overseas Expansion and Strategic Executive and Engineering Hires

Growth Fueled by Strong Global Demand for Programmatic Platform

NEW YORK - April 26, 2017 - 33Across, a leading programmatic platform provider, today announced several executive hires and global expansion across Europe and Asia.

Building on its fourth year of triple digit growth, 33Across continues to invest in its people and technology by hiring key executives, doubling its European team, opening a Tokyo office, and expanding its Hyderabad engineering center. Global headcount grew by more than 80 percent year-over-year (YoY).

“The strong demand for our programmatic platform that connects leading brands to quality publishers has resulted in unprecedented growth,” said Eric Wheeler, CEO, 33Across. “We’re expanding rapidly, adding great leaders to our team and dedicating our resources to improve the impact of programmatic advertising for both advertisers and publishers.”

33Across also announced the appointment of three new leaders to its global executive team. Robert Deichert joins as chief operating officer and is responsible for all operations, product development, and HR. Rob brings an extensive breadth of sales and operations experience to his role, including leadership roles at Rubicon, Criteo, The Weather Company, and AOL/Advertising.com. Most recently, Rob ran his own strategy consulting practice servicing clients in digital marketing, advertising, and publishing.

"I'm thrilled to join the company at a time of such incredible growth and momentum," said Rob. "I look forward to working with the team to deliver new innovations and greater impact for 33Across advertisers and publishers."

Jon Nevitt joins the company's leadership team as senior vice president of marketing. Jon brings more than 15 years of marketing and advertising industry experience to the team including marketing leadership roles at Criteo, Quantcast, and Google. Most recently Jon was vice president of marketing at Taykey, a New York-based data and advertising company.

Yoko Arai joins as Country Manager responsible for opening the company’s Tokyo office and leading its business, operations, and sales and overall position in the growing Japanese market. Prior to 33Across, Yoko led the Supply Platform business at Oath Japan / AOL Platforms Japan and was one of the initial members of the Advertising.com team in Japan.

See official release here.

About 33Across
33Across is a technology company focused on solving the challenge of consumer attention in an era of automated advertising. The 33Across Attention Platform is the first programmatic solution to unify high-impact creative, quality supply, and true technology-driven scale. 33Across is headquartered in New York with locations in Sunnyvale, Los Angeles, Chicago, London, Tokyo, and Hyderabad.

Lisa Mollura, 646-606-2165

FastStartPR for 33Across
Kathy Keating, 617-460-2702

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Topics: 33Across News

33Across gives back for the holidays

Posted by Erica Roane on Nov 21, 2017 3:13:58 PM

As we grow as a company, we want to increase our community and charity efforts. As we we enter the season of giving, we decided that this was the perfect time to launch Karma33, a group of 33Across employees focused on community service.

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Topics: 33Across News

Last Week Today: The Future of Ad Blocking, Marketers Wise Up, and 33Across Growth & Expansion News

Posted by Erica Roane on Jun 19, 2017 6:53:03 PM

What was the buzz around the office last week? Ad blocking companies may be the new 'Napster,' marketers are working smarter, and expansion moves from us here at 33Across.

1. Is there a 'Napster' of Ad Tech?  

We all remember the days of music-sharing site Napster and how the platform revolutionized the way we receive music and hindered profits from recording companies. The same is happening now within ad tech and Adblock Plus is Napster’s equivalent- preventing sales. There are a few outcomes that can come from the use of ad blockers such as Adblock Plus, AdExchanger lays out a few scenarios.

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Topics: ad blocking, 33Across News

33Across Celebrates Our Biggest Hackathon

Posted by Erica Roane on Mar 24, 2017 4:25:59 PM

Fusion of the minds creates exceptional things, especially here at 33Across. Earlier this week we held our 5th annual Hackathon. Eight teams across two offices and a number of domestic and international locations came together to generate impactful ideas which will push our publisher technology efforts to the next level.

Each team had a mix of members from our engineering, operations, sales, marketing, and product departments. With a company-wide participation rate of 91%, this has been our largest and most diverse Hackathon to date.

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Topics: hackathon, 33Across News

Wishing you a happy holiday season!

Posted by Erica Roane on Dec 23, 2016 8:27:00 AM

33Across would like to wish you a safe and happy holiday season. While our offices will be closed the week of January 26th, we are always monetizing for our publishers.

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Topics: 33Across News

33Across CEO participates in annual First Round Capital holiday video

Posted by Erica Roane on Dec 20, 2016 10:49:59 AM

We're well into the month of December. By this time you have been serenaded, or even tortured by at least one holiday song. Just when you thought you've seen it all when it comes to 2016 year-end reviews, one of our , First Round Capital, has released their much anticipated annual parody video which is guaranteed ad  laughter.

Watch below to see how Eric Wheeler channel Adele, switch out the lyrics to our favorite songs, and replaced them with the ad tech jargon we all know and love so well.

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Topics: News, 33Across News

Happy Thanksgiving from 33Across!

Posted by Erica Roane on Nov 22, 2016 4:40:25 PM

We at 33Across would like to wish you, your friends, family, viewers, publishers, and advertisers a very  and Happy Thanksgiving!

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Topics: 33Across News

Happy Halloween from Team 33Across!!

Posted by Erica Roane on Oct 31, 2016 2:40:05 PM

Here at 33Across we take Halloween rather seriously. 

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Topics: 33Across News

Digiday Publishing Summit: The Value of Connection

Posted by Orchid Richardson on Sep 27, 2016 5:06:02 PM

Great connection and thought-provoking content; these were my takeaways from last week’s Digiday Publishing Summit. Among many things, I learned firsthand about publisher concerns as well as of new opportunities for monetization. Here are some points that stood out for me.

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Topics: 33Across News, publishers