What's the buzz around the office this week? How publishers can profit more from programmatic, Facebook is bringing ads to Messenger, and new metrics being used to track app success.
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Topics: programmatic, facebook, engagement, monetization
What's the buzz around the office this week? More opportunities for small and medium-sized publishers; engagement may soon take priority over viewability and everything you need to know about programmatic tv.
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Topics: programmatic, mobile, programmatic tv, digital advertising, publishers, viewability, engagement, cost per engagement
