What was the buzz around the office last week? It's time for the traffic verification process to improve, walled gardens may get a little sunlight, and programmatic industry stats for 2017.
Traffic verification processes need to improve in order for advertisers to combat fraud. Advertisers must access how they’re currently using 3rd party services on both the buy and the sell-side. With so much non-human traffic within ad tech, AdAge recommends a few steps to improve fraudulent activity including shifting ad budget as well as adopting new metrics and buying models.