What was the buzz around the office last week? Improving the quality of private marketplaces, The New York Times creates custom flex units, and what will happen with net neutrality.
Private marketplaces (PMPs) have had a place in programmatic advertising for quite some time. Both advertisers and publishers enjoy PMPs because of their custom benefits and transparency opportunities. As ad tech evolves, PMPs need to evolve as well. Automating the share of information between supply-side platforms and DSPs could improve the quality of PMPs, AdExchanger explains more.