Last Week Today: How Agencies Can Improve, Pubs Owning Their Rep, and Facebook's Data Decision

Posted by Erica Roane on Apr 23, 2018 8:40:00 AM

What was the buzz around the office last week? How agencies can deliver programmatically, pubs taking responsibility for their reputation, and Facebook no longer using 3rd party data.

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Topics: programmatic, publishers, facebook, data

Last Week Today: Ads.txt and Data, Programmatic Quality, and Facebook News

Posted by Erica Roane on Apr 4, 2018 4:36:12 PM

What was the buzz around the office last week? The side effects of Ads.txt, reform in measuring the effectiveness of programmatic advertising, and Facebook focuses more on local news.

1. Ads.txt and pricing models  

By now, more than half of the world’s websites which sell programmatic ads have adopted ads.txt. Launched by the IAB in an effort to combat fraud, the adoption of Ads.txt has increased the confidence that brands have in their ads which in return has marketers thinking of new ways to leverage their data. AdExchanger explains how a pricing model shift could be coming for ad tech which could include the fusion of lower prices, data licensing, and cost-of-media models

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Topics: programmatic, facebook, data, ads.txt

Last Week Today: Local Ads Soar, Speeding Up Data, and Good News About Google's Ad Blocker

Posted by Erica Roane on Feb 6, 2018 4:56:43 PM

What was the buzz around the office last week? Local mobile ads are taking off in 2018, data delivery needs to happen faster, and what advertisers and publishers can look forward to with Google's upcoming ad-blocker.  

1. Local mobile ads will hit $19 billion in spend  

Get ready for local ads on your mobile devices to increase this year. According to a recent forecast pure-play mobile ad spend will hit $19 billion. Due to the ability to capture audiences of all types, mobile is becoming the preferred method of demographic targeting. MediaPost explains how Facebook and Instagram are expected to account for the bulk of the spend. 

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Topics: programmatic, ad blockers, google, data

Last Week Today: Verizon's Oath, The Top Header Bidders, and User Experience Challenges

Posted by Erica Roane on Sep 14, 2017 5:00:21 PM

What was the buzz around the office last week? Verizon's Oath business unit offers rewards, AppNexus and Index Exchange are at the top, and publishers find balance between user experience and ad units. 

1. Data and Rewards: Oath's big strategy  

Verizon will soon feed its consumer’s web-browsing data, app use, and location data to its recently created business unit Oath. Customer’s who opt into sharing their data will earn credits for concert tickets, movie premiers phone upgrades, and more. MediaPost explains how Verizon added 600,000 new subscribers and generated nearly $90 billion in revenue the past quarter.

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Topics: header bidding, publishers, data, advertisers

Last Week Today: Moat's Evolution, Ad Auditing, and Hybrid Models

Posted by Erica Roane on Aug 7, 2017 3:35:03 PM

What was the buzz around the office last week? Moat's evolution story, advertisers and the auditing process, and a hybrid model for brands and agencies. 

1. Moat's interesting rise in ad tech  

Known today for its measurement tools, Moat has come a long way. Back in 2011, the company created an ad search engine which made it easy for people to find ads for certain companies. Fast forward, the Moat then took calculated steps to “approve” brands to use their product. Add in ad tech buzzwords like “viewability,” it’s quite easy to see how the brand has grown into something much more. Digiday breaks down Moat’s meteoric rise in ad tech.

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Topics: publishers, viewability, data, third party verification, advertisers

Last Week Today: Native Advertising Gets a Push, SSPs Face New Challenges, and the Takeover of Audience IDs

Posted by 33Across on May 15, 2017 2:57:17 PM

What was the buzz around the office last week? Sharethrough and BrightRoll's new integration, SSPs and their need to get things in order, and how the rise of Audience ID usage is among us.

1. Native advertising just got a little bigger  

Native ad platform Sharethrough has integrated with Brightroll DSP, giving their advertisers access to over 4.5 billion impressions each month. This move has made native advertising accessible to programmatic buyers as well as to Brightroll’s advertisers. Some retailers are even experiencing a 21% increase in visits to their brand’s retail location,  The Drum explains how native advertising is key for brands.

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Topics: native advertising, data, audience, SSPs

Last Week Today: Data for Publishers, Twitter's New Partners, and Facebook's Fake News Crackdown

Posted by 33Across on Apr 17, 2017 10:14:35 AM

What was the buzz around the office last week? Buyers and marketers aren't the only ones who can benefit from data, Twitter is increasing their transparency, and Facebook elimates thousands of accounts. 
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Topics: facebook, data, third party verification

Digiday Publishing Summit Europe: The Power of Publishers

Posted by Yuri Burka on Feb 28, 2017 11:31:46 AM

Last week in Lisbon, leading publishers across Europe and abroad gathered for the first Digiday Publishing Summit Europe of 2017.  As expected header bidding, ad blocking, and the “Google/Facebook duopoly” were amongst the dominant topics. Witnessing the growing urge within the publishing community to have a collective voice against these two forces as well as other issues publishers face was both striking and empowering. Below are a few of my takeaways from the event.

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Topics: ad blocking, header bidding, publishers, data, digiday

33Across integrates new audiences into Oracle Data Cloud

Posted by Lisa Mollura on Apr 12, 2016 9:39:26 AM

We have some exciting news to share! 33Across announced its partnership with Oracle Data Cloud. Bringing more than 200 unique audience segments to the Oracle Audience Data Marketplace, this collaboration will deliver 33Across' immense data collection to allow marketers to effectively reach targeted audiences. Read the entire release here

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Topics: 33Across News, data, Audiences