What was the buzz around the office last week? No more calling programmatic 'dead,' Google will soon offer an ad blocker, and optimizing yield for the long run.
1. Yes, programmatic lives on.
We’ve all seen our fair share of “programmatic is dead” headlines, but are they accurate? After all programmatic digital display ads now account for 80% of U.S. display spending. Moreover programmatic allows for both precision targeting and contextual ad targeting which makes brands happy. Forbes breathes life into programmatic and explains how the technology is not only alive but flourishing.
