Last Week Today: Moat's Evolution, Ad Auditing, and Hybrid Models

Posted by Erica Roane on Aug 7, 2017 3:35:03 PM

What was the buzz around the office last week? Moat's evolution story, advertisers and the auditing process, and a hybrid model for brands and agencies. 

1. Moat's interesting rise in ad tech  

Known today for its measurement tools, Moat has come a long way. Back in 2011, the company created an ad search engine which made it easy for people to find ads for certain companies. Fast forward, the Moat then took calculated steps to “approve” brands to use their product. Add in ad tech buzzwords like “viewability,” it’s quite easy to see how the brand has grown into something much more. Digiday breaks down Moat’s meteoric rise in ad tech.

Read More

Topics: publishers, viewability, data, third party verification, advertisers

Last Week Today: Traffic Verification, Walled Gardens, and 2017 Programmatic Trends

Posted by Erica Roane on Jun 26, 2017 6:03:33 PM

What was the buzz around the office last week? It's time for the traffic verification process to improve, walled gardens may get a little sunlight, and programmatic industry stats for 2017.

1. Better lanes for ad tech traffic  

Traffic verification processes need to improve in order for advertisers to combat fraud. Advertisers must access how they’re currently using 3rd party services on both the buy and the sell-side. With so much non-human traffic within ad tech, AdAge recommends a few steps to improve fraudulent activity including shifting ad budget as well as adopting new metrics and buying models.

Read More

Topics: News, third party verification, pmp

Last Week Today: Data for Publishers, Twitter's New Partners, and Facebook's Fake News Crackdown

Posted by 33Across on Apr 17, 2017 10:14:35 AM

What was the buzz around the office last week? Buyers and marketers aren't the only ones who can benefit from data, Twitter is increasing their transparency, and Facebook elimates thousands of accounts. 
Read More

Topics: facebook, data, third party verification

Fight Back: 3 tips towards preventing digital ad fraud

Posted by Erica Roane on Jul 27, 2016 3:08:56 PM

33Across was recently named amongst the 100 companies approved for the TAG (Trustworthy Accountability Group) Registry. Our newly-minted TAG-ID will communicate to both buyers and publishers our committed fight against digital ad fraud.

With Congress now taking a stance against the $7 billion lost to digital ad fraud, we like to believe that we’re heading in the right direction. Always keeping our publishers in mind, here are a few tips to help keep you in the clear.

Read More

Topics: ad fraud, 33Across News, publishers, third party verification

33Across Water Cooler Recap [4/22/16]

Posted by Erica Roane on Apr 22, 2016 7:30:00 AM


What's the buzz around the office this week? Thanks to mobile and social, digital ad spending has hit an all time high; viewability is increasing in popularity in the UK and Facebook steps up their third-party verification game. 

Read More

Topics: programmatic, mobile, digital advertising, publishers, viewability, third party verification