For the past two weeks media companies have taken over swanky NYC venues for Digital Content NewFronts 2016. Presented by The Interactive Advertising Bureau (IAB) the presentations featured content we can expect to see through 2017. A common theme throughout the NewFronts presentations was the intent for media companies to produce original content series.
Topics: outstream video, publishers, monetization, video advertising, NewFronts 2016, original content series
What's the buzz around the office this week? NewFronts presents big opportunities for publishers; doing the right thing when it comes to viewability and considering your audience when creating content.
Topics: programmatic, digital advertising, publishers, viewability, audience, NewFronts 2016
