What's the buzz around the office this week? Top advertising execs dispel myths in programmatic. Facebook ends its RTB ad exchange and an overview of how programmatic affects legacy media. Oh, and 33Across has announced the launch of our Mobile In-Feed video placement.
Topics: programmatic, digital advertising, digital video advertising, mobile in-feed
What's the buzz around the office this week? Google's new dynamic allocation product could create stiff competition for buyers; time-based advertisting gets broken down and data takes frontstage in the world of programmatic creative.
Topics: programmatic, digital advertising, publishers, viewability, programmatic creative, time-in-view
What's the buzz around the office this week? Publishers are teaming up for new opportunities; fraud plays a big picture in political advertising and people are watching more videos, and making more money.
Topics: programmatic, digital advertising, publishers, viewability, audience, political advertising, digital video advertising
What's the buzz around the office this week? NewFronts presents big opportunities for publishers; doing the right thing when it comes to viewability and considering your audience when creating content.
Topics: programmatic, digital advertising, publishers, viewability, audience, NewFronts 2016
What's the buzz around the office this week? More opportunities for small and medium-sized publishers; engagement may soon take priority over viewability and everything you need to know about programmatic tv.
Topics: programmatic, mobile, programmatic tv, digital advertising, publishers, viewability, engagement, cost per engagement
What's the buzz around the office this week? Thanks to mobile and social, digital ad spending has hit an all time high; viewability is increasing in popularity in the UK and Facebook steps up their third-party verification game.
Topics: programmatic, mobile, digital advertising, publishers, viewability, third party verification
What's the buzz around the office this week? Our own Eric Wheeler breaks down the digital advertising profitability for the 2016 election; thanks to the success of programmatic, publishers must now assess productivity among other housekeeping items; and video is leading the pack in programmatic advertising.
Topics: programmatic, mobile, digital advertising, publishers, political advertising, video advertising
With the 2016 elections heating up, digital advertising might be the one thing that tips the scale for candidates. Though not as large as traditional television, digital ad spending is the fastest growing slice of the political advertising pie and quickly becoming lucrative for ad tech companies.
Topics: video, programmatic, digital advertising, political advertising
