33Across Blog | Programmatic News & Trends

What was the buzz around the office last week? No more calling programmatic 'dead,' Google will soon offer an ad blocker, and optimizing yield for the long run.

1. Yes, programmatic lives on.  

We’ve all seen our fair share of “programmatic is dead” headlines, but are they accurate? After all programmatic digital display ads now account for 80% of U.S. display spending. Moreover programmatic allows for both precision targeting and contextual ad targeting which makes brands happy. Forbes breathes life into programmatic and explains how the technology is not only alive but flourishing. 

What was the buzz around the office last week? Original content is coming to Facebook, agencies may be taking hit due to programmatic, and publishers may want to switch up their video strategies.

1. Are you ready to start watching Facebook?  

Watch out streaming services, original content is coming to Facebook! Enlisting the production help of Conde Nast, Mashable and Refinery29, Facebook will pay these companies to produce live and on-demand video for their news feed. According to The Drum, there will be two-tiers: original unscripted shows and scripted shows. Borrowing a move from YouTube, the social media giant will take a 45% cut from the content owners after recouping costs.

What was the buzz around the office last week? Improving user experience could improve CPMs, the IAB issues standards for programmatic, and top programmatic trends to look at for in 2017.

1. Video engagement increases when user experiences improve   

Instead of going towards the most cost-effective CPM, publishers are now increasing engagement by improving the quality of their user’s experiences. Some publishers are even getting rid of autoplay and outstream video and choosing to offer their viewers click-to-play options. AdExchanger explains how some publishers are actually improving CPMs, engagements and viewability rates by allowing users to control their own video experiences.

What's the buzz around the office this week? Programmatic video is on the rise globally, but there are a few factors that could be affecting its growth; despite recent changes Facebook viewers are favoring video content from publishers and LinkedIn boosts their advertising with programmatic display.