Last Week Today: Video Engagement Increases, Programmatic Goes 'Automatic,' and 2017 Programmatic Trends

Posted by Erica Roane on May 22, 2017 9:49:00 AM

What was the buzz around the office last week? Improving user experience could improve CPMs, the IAB issues standards for programmatic, and top programmatic trends to look at for in 2017.

1. Video engagement increases when user experiences improve   

Instead of going towards the most cost-effective CPM, publishers are now increasing engagement by improving the quality of their user’s experiences. Some publishers are even getting rid of autoplay and outstream video and choosing to offer their viewers click-to-play options. AdExchanger explains how some publishers are actually improving CPMs, engagements and viewability rates by allowing users to control their own video experiences.

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Topics: programmatic, outstream video, programmatic video

Monetize mobile web traffic programmatically

Posted by Lisa Mollura on May 24, 2016 12:43:00 PM

We're excited to announce the addition of Mobile In-Feed placements to our outstream suite of video products. With the addition of this in-article mobile placement, 33Across publishers can now monetize the mobile web at programmatic scale. With mobile video slated to outpace desktop and reach $6.82 billion in digital ad spend by 2019, we're excited to introduce this product to help our publishers monetize such a highly demanded inventory source.

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Topics: programmatic, mobile, outstream video, monetization, video advertising

NewFronts2016: Original Content Series and Publisher Monetization

Posted by Erica Roane on May 12, 2016 4:17:23 PM

For the past two weeks media companies have taken over swanky NYC venues for Digital Content NewFronts 2016. Presented by The Interactive Advertising Bureau (IAB) the presentations featured content we can expect to see through 2017. A common theme throughout the NewFronts presentations was the intent for media companies to produce original content series.

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Topics: outstream video, publishers, monetization, video advertising, NewFronts 2016, original content series

Digital Video and Politics: Get in the game

Posted by Erica Roane on Apr 27, 2016 12:42:44 PM

Ask any political marketer who the most difficult demographic is to target during this election year and they will likely say those ranging from the ages of 18-30 otherwise known as the millennials. Gaining traction with this age group has become a priority for both parties. To see the big bucks devoted to targeting them, check out our infographic.

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Topics: outstream video, political advertising, politics, millennials

How publishers can monetize throughout Decision 2016

Posted by Erica Roane on Apr 22, 2016 2:29:39 PM


Have you seen our political digital advertising infographic? Publishers have an opportunity to really cash in this election year. With over $11.4 billion projected to be spent in political digital advertising, the monetization opportunities are endless. Here at 33Across, our team is beyond excited to assist you in profiting this season.

Don’t be exclusive
Review your traffic to ensure that your site has a variety of available ad sizes. The less exclusions, the better. The more options your site has to monetize, the  more bidding opportunities you will have.

Think cross-device
From mobile to desktop, your audience (aka candidates’ potential voters) are checking in from everywhere. Consider how your audience consumes content and ensure placements respond to whatever device they’re on, you’ll have better bid opportunities.

Geo-target ads
Don’t forget to think local. Aside from the big election, there are thousands of elections happening locally. This level of specificity combined with real-time-bidding makes election season great for programmatic publishers.  You can easily adjust your target audience at any time, if you aren't achieving your fill goals. 

Use outstream video
With video being the most profitable component of digital advertising, it should be a major part of your monetization strategy. Too busy to create your own pre-roll video? Capitalize by incorporating outstream video to your portfolio. 

Not already making money with us? Don’t wait until November. There’s no time like the present!

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Topics: programmatic, outstream video, publishers, political advertising, monetization, geo-target, election 2016

33Across Water Cooler Recap [2/12/16]

Posted by Lisa Mollura on Feb 12, 2016 8:51:37 AM

The 33Across office spent most of this week hacking. Between working with teams to come up with a next-level hack and keeping up with our day- to-day responsibilities, here's what caught our attention.

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Topics: video, media buying, News, outstream video, header bidding

33Across Water Cooler Recap [1/15/16]

Posted by Lisa Mollura on Jan 15, 2016 10:26:42 AM

Keeping up with the ad:tech industry news that fills your inbox, Twitter, LinkedIn and Facebook feeds can be cumbersome. To make things easier, here are the top 3 things that 33Across is talking about around the water cooler this week. 

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Topics: display, News, outstream video, programmatic tv