Last Week Today: Publisher Survival, Facebook's 'Delete' Feature, and MRC Video Standards

Posted by Erica Roane on May 7, 2018 6:27:00 PM


What was the buzz around the office last week? Media companies working closer internally, Facebook allows users to delete their data, and the MRC hears advertisers loud and clear.

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Topics: publishers, monetization, facebook, viewability

Last Week Today: Amazon's Q1, In-House Challenges, and Self-Destructing Emails

Posted by Erica Roane on Apr 30, 2018 9:16:00 AM



What was the buzz around the office last week? Amazon's profitable Q1 thanks to advertising, more brands bringing programmatic in-house, and new features come to Gmail.

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Topics: publishers, facebook, google, amazon, programmatic

Last Week Today: How Agencies Can Improve, Pubs Owning Their Rep, and Facebook's Data Decision

Posted by Erica Roane on Apr 23, 2018 8:40:00 AM



What was the buzz around the office last week? How agencies can deliver programmatically, pubs taking responsibility for their reputation, and Facebook no longer using 3rd party data.

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Topics: publishers, facebook, data, programmatic

Last Week Today: Ads.txt and Data, Programmatic Quality, and Facebook News (Clone)

Posted by Erica Roane on Apr 9, 2018 5:36:00 PM



What was the buzz around the office last week? CMOs prefer to outsource programmatic, advancements in ad tech must continue, and Facebook's MRC accreditation.

1. Outsourcing programmatic



In a recent survey of 120 CMOs, 43% revealed that they outsource their programmatic advertising efforts. With transparency and fraud being the main focus of many campaigns, the decision to outsource can be tricky. On the other hand, finding talent to run programmatic campaigns can present its own set of challenges. Emarketer discusses how some brands are choosing to manage some aspects of their programmatic campaigns while leaving some of the difficult aspects to the pros.

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Topics: dsp, facebook, programmatic

Last Week Today: Ads.txt and Data, Programmatic Quality, and Facebook News

Posted by Erica Roane on Apr 4, 2018 4:36:12 PM



What was the buzz around the office last week? The side effects of Ads.txt, reform in measuring the effectiveness of programmatic advertising, and Facebook focuses more on local news.

1. Ads.txt and pricing models  



By now, more than half of the world’s websites which sell programmatic ads have adopted ads.txt. Launched by the IAB in an effort to combat fraud, the adoption of Ads.txt has increased the confidence that brands have in their ads which in return has marketers thinking of new ways to leverage their data. AdExchanger explains how a pricing model shift could be coming for ad tech which could include the fusion of lower prices, data licensing, and cost-of-media models

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Topics: ads.txt, facebook, data, programmatic

Last Week Today: CMOs and Programmatic, Video Header Bidding, and Facebook Buttons

Posted by Erica Roane on Oct 13, 2017 8:19:40 AM

What was the buzz around the office last week? Facebook is offering more transparency and ad control, Apple is reducing their cookie window, and what it will take for programmatic tv to win.  

1. What CMOs think of programmatic  

Ad fraud has some CMOs skeptical about programmatic advertising. Instead, marketers are using platforms such as Facebook and Google over programmatic as they know where their dollars are going. Digiday explains how programmatic has it’s place in digital marketing however the technology alone cannot account for all branding and storytelling.

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Topics: advertisers, publishers, facebook, transparency, header bidding

Last Week Today: Video Strategies, Blockchain's Value, and E-Commerce on Facebook

Posted by Erica Roane on Sep 30, 2017 11:54:34 PM

What was the buzz around the office last week? Facebook is offering more transparency and ad control, Apple is reducing their cookie window, and what it will take for programmatic tv to win.  

1. Facebook's New Targeting Tools  

Facebook now has a way for advertisers to target consumers offline. The social media platform recently announced that businesses can now build audiences of of people who have made offline purchases. With the new tool, advertisers can also create lookalike audiences of potential shoppers based on recent in-store visits. AdExchanger explains how shoppers are expecting for brands to track their shopping behavior. 

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Topics: advertisers, publishers, facebook, transparency, blockchain

Last Week Today: Facebook's Transparency, Apple's Cookies, and Programmatic TV

Posted by Erica Roane on Sep 21, 2017 5:49:53 PM

What was the buzz around the office last week? Facebook is offering more transparency and ad control, Apple is reducing their cookie window, and what it will take for programmatic tv to win.  

1. Facebook offers more control, more transparency  

Facebook is increasing transparency and giving advertisers more control over where ads show up. The platform recently announced that they will tighten guidelines on the type of content that can be monetized. With that, publishers must prove themselves credible and sites featuring misinformation or fake news will be blocked from monetizing. AdExchanger explains the changes in greater detail and how Facebook’s lack of transparency in the past pushed big advertisers away.

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Topics: advertisers, publishers, facebook, transparency, programmatic tv

Friday Fives | Our COO David Jacobs on Header Bidding, The Duopoly, and More

Posted by Erica Roane on May 12, 2017 4:12:32 PM

Welcome to the first installment of The Friday Fives! Twice a month we will feature members of Team 33Across to discuss hot topics, industry trends, and a few interesting life facts. First up we have our Chief Operations Officer, David Jacobs. Below are his thoughts on the Duopololy, fake news, and more.

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Topics: duopoly, google, facebook, header bidding

Last Week Today: Data for Publishers, Twitter's New Partners, and Facebook's Fake News Crackdown

Posted by 33Across on Apr 17, 2017 10:14:35 AM

What was the buzz around the office last week? Buyers and marketers aren't the only ones who can benefit from data, Twitter is increasing their transparency, and Facebook elimates thousands of accounts. 
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Topics: data, third party verification, facebook