Last Week Today: Amazon's Q1, In-House Challenges, and Self-Destructing Emails

Posted by Erica Roane on Apr 30, 2018 9:16:00 AM

What was the buzz around the office last week? Amazon's profitable Q1 thanks to advertising, more brands bringing programmatic in-house, and new features come to Gmail.

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Topics: programmatic, google, publishers, facebook, amazon

Last Week Today: Local Ads Soar, Speeding Up Data, and Good News About Google's Ad Blocker

Posted by Erica Roane on Feb 6, 2018 4:56:43 PM

What was the buzz around the office last week? Local mobile ads are taking off in 2018, data delivery needs to happen faster, and what advertisers and publishers can look forward to with Google's upcoming ad-blocker.  

1. Local mobile ads will hit $19 billion in spend  

Get ready for local ads on your mobile devices to increase this year. According to a recent forecast pure-play mobile ad spend will hit $19 billion. Due to the ability to capture audiences of all types, mobile is becoming the preferred method of demographic targeting. MediaPost explains how Facebook and Instagram are expected to account for the bulk of the spend. 

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Topics: programmatic, ad blockers, google, data

Concerned about the Better Ads Coalition? We've got you covered

Posted by Lisa Mollura on Dec 20, 2017 4:45:00 PM

Google announced that as of February 15th, 2018, Chrome will stop showing ads that don’t meet certain standards for quality.  Bad news if you’re using ads that deliver subpar experiences. Good news if you’re using 33Across since our ads are compliant with the Better Ads Standards.

Here’s what you need to know
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Topics: google, Better Ads

Last Week Today: Google Chrome, Buzzfeed's Display Ads, and MoPub's Measurement

Posted by Erica Roane on Sep 7, 2017 12:33:29 PM

What was the buzz around the office last week? MoPub gets more measurement tools, Buzzfeed opens their site up to display advertising, and the new ad-blocking Chrome. 

1. Measurement tools coming to Twitter-owned MoPub  

Twitter-owned MoPub has recently updated their software, allowing publishers to provide better measurement to advertisers. With advertisers under intense pressure to measure performance, MoPub has integrated with Integral Ad Science as well as Moat to provide specifications. With viewability being a top metric, The Drum details how ad tech is shifting towards more measurement standards.

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Topics: programmatic, mobile, google, viewability, advertisers, transparency

Last Week Today: Google Refunds, Whole Foods Deal, and Mobile Programmatic

Posted by Erica Roane on Aug 28, 2017 5:55:00 PM

What was the buzz around the office last week? Google issues refunds from fake ad traffic, the FTC tells Amazon and Whole Foods to move forward, and mobile programmatic's expected rise. 

1. Google refunds advertisers for fraudulent ad traffic  

As Google works towards offering marketers more transparency, they are issuing refunds for ads that  ran on websites with fake traffic. These ads were brought using Google’s DoubleClick Bid Manager. Google has also offered to reimburse its “platform fee,” which typically accounts for up to 10% of a total ad buying purchase. While this may seem like a honorable move by Google, The Wall Street Journal details how some advertising advertising are unsatisfied with the gesture.

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Topics: programmatic, mobile, header bidding, google, advertisers, transparency

Last Week Today: Blockchain Technology, Advertiser Tips, and Publisher Analytics

Posted by Erica Roane on Jul 15, 2017 8:51:17 PM

What was the buzz around the office last week? Investments in blockchain technology, tips for advertisers to increase transparency, and publishers using data to better their relationships with brands. 

1. Google invests in blockchain technology for publishers  

Publishers are standing up for themselves in brand new ways. In an effort to increase transparency in digital ad trading publishers are investing more in blockchain technology. Digiday explains how publishers have received funding from Google and are looking to reduce fraud within the ad tech ecosystem. 

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Topics: google, publishers, monetization

Last Week Today: Google Attribution, Net Neutrality, and Monetizing Apple News

Posted by Erica Roane on Jul 5, 2017 6:09:45 PM

What was the buzz around the office last week? Google Attribution, net neutrality predictions, and Apple helping publishers monetize

1. How pubs can really win with Google Attribution  

With its new attribution tool, Google plans to measure credit card transactions post-ad impression. While this breakthrough will new great for buyers, this could also be a game-changer for publishers as well. With that, AdExchanger explains how publishers need to become good “two-way players.” Aligning content with advertiser interest and developing yield-optimizing insights are just a few of the ways publishers will be able to benefit from Google Attribution.

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Topics: google, publishers, monetization

What publishers should know about Google's new ad blocker

Posted by Erica Roane on Jun 8, 2017 4:55:08 PM

Last week Google announced that in 2018 Chrome will have its own ad blocker. By the end of 2017, EMarketer expects for the use of ad blockers to increase by double-digits therefore this move should come at no surprise. As publishers, Google's decision to block ads certain will likely affect you. To prepare your sites and inventory for this unprecedented yet expected move, here’s what you should know:

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Topics: ad blockers, google, publishers

Friday Fives | Our COO David Jacobs on Header Bidding, The Duopoly, and More

Posted by Erica Roane on May 12, 2017 4:12:32 PM

Welcome to the first installment of The Friday Fives! Twice a month we will feature members of Team 33Across to discuss hot topics, industry trends, and a few interesting life facts. First up we have our Chief Operations Officer, David Jacobs. Below are his thoughts on the Duopololy, fake news, and more.

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Topics: header bidding, google, facebook, duopoly

Last Week Today: Programmatic TV, Free Viewability Tools, and DSP Survival

Posted by 33Across on May 1, 2017 12:52:13 PM

So, what was the buzz around the office last week? Google takes their talents to the silver screen, free measurement tools will soon be available to all, and the threat that header bidding is bringing to ad tech.

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Topics: programmatic tv, header bidding, google, publishers, viewability