The turnout was great at last week’s Digiday Publishing Summit in Berlin. Ad tech and publishing executives came together to share the latest trends, wins, and pressing issues within the industry. After a number of meaningful conversations, I learned that we are all facing the same hurdles. With that, Digiday Publishing Summit was a great time to come together and discuss best practices and how to overcome them. Here are some of my key takeaways from the event:
What's the buzz around the office this week? Programmatic hits 'rock bottom' and it's actually great. Verizon's acquisiton of Yahoo reveals they are ready to take on the competition and 5G's revolutionary speed and it's potential impact on digital video.
What's the buzz around the office this week? Top advertising execs dispel myths in programmatic. Facebook ends its RTB ad exchange and an overview of how programmatic affects legacy media. Oh, and 33Across has announced the launch of our Mobile In-Feed video placement.
What's the buzz around the office this week? Publishers are teaming up for new opportunities; fraud plays a big picture in political advertising and people are watching more videos, and making more money.