What's the buzz around the office this week? Seasonality and it's impact on monetization, what a Trump win could for advertising, and the chance of publishers no longer being able to monetize on Facebook Live.
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Topics: programmatic, publishers, viewability, politics
Ask any political marketer who the most difficult demographic is to target during this election year and they will likely say those ranging from the ages of 18-30 otherwise known as the millennials. Gaining traction with this age group has become a priority for both parties. To see the big bucks devoted to targeting them, check out our infographic.
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Topics: outstream video, political advertising, politics, millennials
