What was the buzz around the office last week? More good news about Google's ad blocker, curated marketplaces are booming, and how blockchain technology could combat ad fraud.
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Topics: programmatic, ad fraud, private marketplace, blockchain
What was the buzz around the office last week? Google releases a machine-learning product, publishers take control and legal action, and the real issue with ad fraud.
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Topics: ad fraud, google, publishers
What's the buzz around the office this week? The Washington Post releases a new custom ad unit, 'methbot' compromising publisher integrity, and our CEO offering his 2017 predictions for ad tech.
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Topics: ad fraud, publishers, monetization
33Across was recently named amongst the 100 companies approved for the TAG (Trustworthy Accountability Group) Registry. Our newly-minted TAG-ID will communicate to both buyers and publishers our committed fight against digital ad fraud.
With Congress now taking a stance against the $7 billion lost to digital ad fraud, we like to believe that we’re heading in the right direction. Always keeping our publishers in mind, here are a few tips to help keep you in the clear.
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Topics: ad fraud, 33Across News, publishers, third party verification
What's the buzz around the office this week? Small and mid-sized businesses weigh the benefits of programmatic, B2B companies are spending more programmatically and platforms distance themselves from the word 'programmatic.'
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Topics: programmatic, ad blocking, ad fraud, B2B
What's the buzz around the office this week? Politics, programmatic and emotions are the perfect trifecta, publishers step their game up thanks to ad-blockers and the MRC releases standards for mobile viewability.
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Topics: programmatic, mobile, News, ad blocking, ad fraud, viewability
What's the buzz around the office this week? The FTC puts their foot down on publishers and sponsored content, how to set expectations when it comes to viewability and working creatively to make the most out of programmatic ads.
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Topics: programmatic, News, ad fraud, native advertising, viewability, video advertising
So, what's got the 33Across office talking this week?
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Topics: News, ad blockers, ad fraud
