What was the buzz around the office last week? More good news about Google's ad blocker, curated marketplaces are booming, and how blockchain technology could combat ad fraud.
33Across was recently named amongst the 100 companies approved for the TAG (Trustworthy Accountability Group) Registry. Our newly-minted TAG-ID will communicate to both buyers and publishers our committed fight against digital ad fraud.
With Congress now taking a stance against the $7 billion lost to digital ad fraud, we like to believe that we’re heading in the right direction. Always keeping our publishers in mind, here are a few tips to help keep you in the clear.
What's the buzz around the office this week? Small and mid-sized businesses weigh the benefits of programmatic, B2B companies are spending more programmatically and platforms distance themselves from the word 'programmatic.'
What's the buzz around the office this week? Politics, programmatic and emotions are the perfect trifecta, publishers step their game up thanks to ad-blockers and the MRC releases standards for mobile viewability.
What's the buzz around the office this week? The FTC puts their foot down on publishers and sponsored content, how to set expectations when it comes to viewability and working creatively to make the most out of programmatic ads.