Last Week Today: Snapchat's New Ad-Buying Platform, Age and Ad Tech, and P&Gs Big Moves

Posted by 33Across on May 8, 2017 8:08:00 AM

What was the buzz around the office last week? Snapchat's new ad buying platform, how age could have an effect on measurement, and a major change coming from the CPG world.

1. Is Snapchat taking notes from Facebook?  

Looks like SnapChat is making moves to monetize their platform. Joining the ranks of Facebook, Snapchat recently launched a self-service ad buying platform for brands. Entitled Snapchat Ad Manager, this product will allow brands to target their demographic through buying “camera ready” ads in a variety of formats. Along with it’s “goal-based bidding” for installs and Engagement Audience initiatives MediaPost details how Snapchat continues to maintain its position as one of the top 10 apps.

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Topics: programmatic, snapchat, viewability, buyers

Last Week Today: Snapchat's IPO, Creative Data, and Video Header Bidding [3/6/17]

Posted by 33Across on Mar 6, 2017 7:44:00 AM

What's the buzz around the office this week? What in store for SnapChat now that it's gone public, creating the perfect campaign with data and creative; and some points to consider when it comes to video header bidding.
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Topics: ad blocking, header bidding, snapchat, publishers, programmatic creative

33Across Water Cooler Recap [2/5/16]

Posted by Lisa Mollura on Feb 5, 2016 9:30:00 AM

So, what's got the 33Across office talking this week? Snapchat talks monetization and creepy ads, attention-based ads=higher engagement, and another way video publishers can avoid ad blockers.

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Topics: video, media buying, News, ad blockers, snapchat, attention-based ads