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Topics: programmatic, display advertising, mobile video, digiday
What's the buzz around the office this week? Video! Figuring out one standard for measuring mobile video, display video allows brands to target consumers with custom video units, and Amazon debuts it's new video ad network.
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Topics: display advertising, video advertising, mobile video
What's the buzz around the office this week? There is a costly rift in the online advertising industry, publishers are recycling old content and not many display ads are seen in the UK.
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Topics: programmatic, display advertising, publishers, viewability, UK, buyers
What's the buzz around the office this week? Google, Yahoo and Disney assist IAB in viewability-focused primer, online ad spend could beat out television for the first time and CBS Interactive just increased their native programmatic ad spends.
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Topics: programmatic, News, native advertising, display advertising, viewability
