33Across Blog | Programmatic News & Trends

What was the buzz around the office last week? More good news about Google's ad blocker, curated marketplaces are booming, and how blockchain technology could combat ad fraud.

What was the buzz around the office last week? How blockchain technology could increase ad tech ROI, Pinterest refers more traffic back to publishers, and what to look out for regarding tech's next acquisition.  

1. How blockchain could increase ad tech revenue  

Blockchain, the popular technology of securing digital transactions, could revolutionize the way marketers and advertisers track ROI within ad tech. Through the verification of clicks as well as IP addresses, blockchain has the potential to reduce ad fraud. The technology could also assist marketers with targeting the consumer journey in a post-GDPR era. AdWeek suggests that once blockchain improves its offerings, ad tech monetization could drastically increase.

What was the buzz around the office last week? Quality assurance with blockchain technology, new concerns with whitelisting, and preparation steps for next year's GDPR.  

1. Bringing quality assurance to ad tech  

Blockchain technology has the potential revolutionize programmatic advertising. Blockchain technology could streamline the quality assurance process between advertisers and publishers. This could also minimize a lot of back and forth between trading desk, publishers, and brands. According to NASDAQ, blockchain-based verification systems are already in use and are on the rise.

What was the buzz around the office last week? Facebook is offering more transparency and ad control, Apple is reducing their cookie window, and what it will take for programmatic tv to win.  

1. Facebook's New Targeting Tools  

Facebook now has a way for advertisers to target consumers offline. The social media platform recently announced that businesses can now build audiences of of people who have made offline purchases. With the new tool, advertisers can also create lookalike audiences of potential shoppers based on recent in-store visits. AdExchanger explains how shoppers are expecting for brands to track their shopping behavior.