33Across Blog | Programmatic News & Trends

 

 

What's the buzz around the office this week? Politics, programmatic and emotions are the perfect trifecta, publishers step their game up thanks to ad-blockers and the MRC releases standards for mobile viewability. 

Topics: programmatic, mobile, News, ad blocking, ad fraud, viewability

 

 

What's the buzz around the office this week? The FTC puts their foot down on publishers and sponsored content, how to set expectations when it comes to viewability and working creatively to make the most out of programmatic ads. 

Topics: programmatic, News, ad fraud, native advertising, viewability, video advertising

What's the buzz around the office this week? Google, Yahoo and Disney assist IAB in viewability-focused primer, online ad spend could beat out television for the first time and CBS Interactive just increased their native programmatic ad spends. 

Topics: programmatic, News, native advertising, display advertising, viewability

What's the buzz around the office this week? SnapChat and Instagram influencers go programmatic, cross-device attribution proves crucial to programmatic advertising, and what every Publisher should know about 'Header Bidding.' 

Topics: programmatic, News, ad blocking, header bidding, cross-device

What's the buzz around the office this week? Facebook shuts down its ad bidding software, the IAB has a new 'DEAL' to fight ad blocking, and in-house programmatic buying. 

Topics: programmatic, News, ad blocking

What's the buzz around the office this week? Appnexus solves a major video advertising pain point, AdExchanger's cross-device identity guide, and the ANA releases a survey about marketers bringing programmatic in house. 

Topics: programmatic, News, cross-device, video advertising

What's the buzz around the office this week? The New York Times reports on ad blocking, the secret to The Trade Desk's success, and Hulu goes programmatic. 

Topics: programmatic, News, ad blocking, programmatic tv, dsp

Lots of chatter this week around Google AMP, programmatic training, and is Facebook Messenger launching ads? 

Topics: programmatic, News, google, facebook

The 33Across office spent most of this week hacking. Between working with teams to come up with a next-level hack and keeping up with our day- to-day responsibilities, here's what caught our attention.

Topics: video, media buying, News, outstream video, header bidding

So, what's got the 33Across office talking this week? Snapchat talks monetization and creepy ads, attention-based ads=higher engagement, and another way video publishers can avoid ad blockers.

Topics: video, media buying, News, ad blockers, snapchat, attention-based ads