33Across Water Cooler Recap [2/26/16]

Posted by Lisa Mollura on Feb 26, 2016 8:44:42 AM


What's the buzz around the office this week? The New York Times reports on ad blocking, the secret to The Trade Desk's success, and Hulu goes programmatic. 

1.  The New York Times guide to the ad blocking wars

The New York Times reports on a holistic view of the ad blocking wars; how it relates to all partners in the great debate: consumers, brands, publishers, ad tech companies, and ad blocking companies. 

2. How The Trade Desk cracked the DSP market


A look into how The Trade Desk positioned themselves as more of a partner to agencies rather than a competitor at a time when channel confusion prevailed. 

3.  Hulu joins the programmatic game


Just weeks after Hulu launched their ad free service, Hulu announced that they have partnered with Oracle and LiveRail to run programmatic ads. 

Topics: programmatic, News, ad blocking, programmatic tv, dsp