What's the buzz around the office this week? SnapChat and Instagram influencers go programmatic, cross-device attribution proves crucial to programmatic advertising, and what every Publisher should know about 'Header Bidding.'
1. New start-up allows Instagram and Snapchat to go programmatic
Brands will now have the ability to scale their social campaigns programatically. With a focus on "micro-influencers" across Facebook, Instagram and SnapChat; Texas-based start-up Gnack showcased their new platform this week at SXSW.
2. Programmatic sets the tone for cross-device advertising
Whether it's on a laptop, tablet or smartphone, consumers are moving
and marketers want to keep up wherever they are. Should they be focused on the consumers location, identity or both? StreetFight Magazine gets the deets from Drawbridge CEO, Kamakshi Sivaramakrishnan.
3. Header Bidding: Are you in the know?
Header bidding has allowed publishers to increase revenue and achieve a better return on their inventory. In order to take full advantage, make sure you address 3 key tips.
