Lots of chatter this week around Google AMP, programmatic training, and is Facebook Messenger launching ads?
1. Official launch date of Google Amp confirmed
Google's accelerated mobile pages is set to launch on February 24th. Publishers rejoice at an 85% faster page load. This means that they'll be able to offer content to their audience faster to create a better user experience.
2. Lack of programmatic knowledge may hurt ad business
MediaPost reports on how the industry's lack of expertise may effect performance. There is a serious need to train programmatic newbies.
3. Facebook to bring ads to messenger?
Twitter is ablaze with the leaked news that Facebook will bring ads to their messenger service. Users who previously initiated a chat thread with a company will soon be able to receive messages from that company.
