33Across Water Cooler Recap [3/4/16]

Posted by Lisa Mollura on Mar 4, 2016 7:30:00 AM


What's the buzz around the office this week? Appnexus solves a major video advertising pain point, AdExchanger's cross-device identity guide, and the ANA releases a survey about marketers bringing programmatic in house. 

1.  Appnexus significantly reduces video latency 


Appnexus debuted new technology that reduces video load time from 5 seconds to 5 milliseconds; a 1,000X improvement. Kudos for making the video advertising experience a whole lot better for users. 

2. 2016 Edition: A marketer's guide to cross-device identity


As mobile usage continues to grow, marketers need to a plan to reduce fragmentation and create a cross-device experience. This report gives insight on methodology and barriers. 

3.  ANA Study: Marketers are taking programmatic in house


With concerns of fraud and transparency, there seems to be a trend of marketers bringing programmatic in-house. What does this mean? The industry needs to take a closer look at transparency and simplification in order to reduce waste. 

Topics: programmatic, News, cross-device, video advertising