Last Week Today: Data for Publishers, Twitter's New Partners, and Facebook's Fake News Crackdown

Posted by 33Across on Apr 17, 2017 10:14:35 AM


What was the buzz around the office last week? Buyers and marketers aren't the only ones who can benefit from data, Twitter is increasing their transparency, and Facebook elimates thousands of accounts. 

1. Publishers should use data too  


Publishers should borrow a few best practices from the demand-side, or at least AdExchanger thinks they should. The same way marketers use data insights and cross-channel specific ads to target their consumers, publishers should do to capture their audiences. If publishers took a closer approach to learn their readers, this could make brands more inclined to work with them. 

2. Twitter ups their 3rd party measurement partners   


Twitter has taken steps to ensure buyers that their impressions are seen by humans, sound familiar? The social media platform now has global relationships with both Moat and IAS. The Drum explains how recent brand safety concerns are why Twitter and others have increased their number of third-party measurement partners.  

3.  Facebook is making an effort to keep it real  


It's really happening, Facebook is cracking down on fake news. After continuous complaints from advertisers, administrators within the company are temporarily suspending accounts that display signs of automation and spam activity. Since the crackdown Facebook has already eliminated 30,000 accounts, MediaPost explains more.  

Topics: facebook, data, third party verification