33Across Blog | Programmatic News & Trends

What's the buzz around the office this week? Brands choose themselves over scale and revenue, Facebook now offers header bidding, and how video measurement may need some old school approaches. 

Topics: programmatic, ad blocking, header bidding, facebook, video advertising

What's the buzz around the office this week? Brands choose themselves over scale and revenue, Facebook now offers header bidding, and how video measurement may need some old school approaches. 

Topics: programmatic, header bidding, facebook, video advertising

What's the buzz around the office this week? The investment world lends its technology to ad tech, competitors come together to tackle an issue, and Facebook extends more olive branches to publishers. 

Topics: viewability, facebook, monetization

What's the buzz around the office this week? A publisher convinced it's users to stop blocking ads, Facebook reveals their plans for 2017, and publishers take action against large ad sizes.

Topics: ad blocking, publishers, facebook, monetization, advertisers

What's the buzz around the office this week? Consumers are willing to be more transparent if brands are, Facebook's impressive Q4 earnings, and how brands used real-time advertisements at this year's Superbowl.

Topics: facebook

What's the buzz around the office this week? How publishers can profit more from programmatic, Facebook is bringing ads to Messenger, and new metrics being used to track app success.

Topics: programmatic, facebook, engagement, monetization

What's the buzz around the office this week? Facebook does big numbers with their new ad network, the deets on server-side header bidding, and programmatic video gets conversations started at CES.

Topics: header bidding, facebook, programmatic video, server-side header bidding

What's the buzz around the office this week? Clear Channel partners with Rubicon, Server-based bidding and video ads, how publishers can win while competing with digital giants, and programmatic creative's future in ad tech.

Topics: programmatic, facebook, programmatic creative

What's the buzz around the office this week? Clear Channel partners with Rubicon, Facebook announces a reporting issue, and if not regulated, header bidding could do more harm than good.

Topics: programmatic, header bidding, facebook

Let’s face it. Social media platforms have become a driving force in publisher monetization. These platforms provide publishers with an opportunity to target a demographic and deliver specified content with precision. Not only are publishers able to earn revenue from these platforms but they also receive analytics to back up their efforts. However before publishers hit ‘auto’ and solely rely on a social media platform's performance here are a few tips to consider when monetizing on a social media platform. 

Stay focused
For mid and long-tail publishers, social media platforms are great for referring traffic but don’t get too comfortable. Platforms such as Facebook consistently change their algorithms for traffic referrals. Keep this in mind as the traffic rolls in. 

It’s all about the content
Consistent and readily available content is key in maximizing performance on a social media platform. The more engaging the content, the better chance you have at converting social viewers to regular visits to your own site. Also consider releasing archived materials and creating timeless and even seasonal content which can re-published at any time.

Nurture your demographic 
Once you gain loyal visitors from social platforms, retaining them is key! Targeting and retargeting visitors with engaging ads keeps your users interested and familiar with your site. Consider using a CRM service to further develop the relationship with your visitors. 

Are you interested in earning your holiday bonus? Consider monetizing with 33Across for incremental revenue.

Topics: publishers, facebook, monetization