Last Week Today: Programmatic TV, Free Viewability Tools, and DSP Survival

Posted by 33Across on May 1, 2017 12:52:13 PM

So, what was the buzz around the office last week? Google takes their talents to the silver screen, free measurement tools will soon be available to all, and the threat that header bidding is bringing to ad tech.

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Topics: programmatic tv, header bidding, google, publishers, viewability

Last Week Today: NYIAX, In-App Viewability, and More Facebook Ads for Pubs

Posted by 33Across on Mar 20, 2017 8:21:00 AM

What's the buzz around the office this week? The investment world lends its technology to ad tech, competitors come together to tackle an issue, and Facebook extends more olive branches to publishers. 
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Topics: viewability, facebook, monetization

Last Week Today [11/14/16]

Posted by Erica Roane on Nov 14, 2016 8:18:00 AM

 

What's the buzz around the office this week? Seasonality and it's impact on monetization, what a Trump win could for advertising, and the chance of publishers no longer being able to monetize on Facebook Live.

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Topics: programmatic, publishers, viewability, politics

Last Week Today [10/11/16]

Posted by Erica Roane on Oct 11, 2016 8:30:00 AM

 

What's the buzz around the office this week? Investors are making considerations when investing in ad tech, engagement could be the missing link to prevent ad blocking, and new considerations are added to viewability. 

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Topics: programmatic, ad blocking, publishers, viewability

Last Week Today [9/19/16]

Posted by Erica Roane on Sep 19, 2016 8:30:00 AM

 

 

What's the buzz around the office this week? Top publishering join forces to combat fraudulent news, using programmatic advertising to attract loyal customers and a new mobile PMP enters the programmatic space. 

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Topics: ad blockers, 33Across News, publishers, viewability, advertisers

Last Week Today [8/22/16]

Posted by Erica Roane on Aug 22, 2016 4:44:20 PM

 

 

What's the buzz around the office this week? Digital advertising professionals are concerned about attribution and transparency, how to avoid pitfalls in mobile video advertising and AppNexus' big move in header bidding technology. 

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Topics: header bidding, publishers, viewability, mobile video

Last Week Today [7/18/16]

Posted by Erica Roane on Jul 18, 2016 8:30:00 AM

 

 

What's the buzz around the office this week? There is a costly rift in the online advertising industry, publishers are recycling old content and not many display ads are seen in the UK.

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Topics: display advertising, publishers, viewability, programmatic advertising, UK, buyers

33Across Water Cooler Recap [5/20/16]

Posted by Erica Roane on May 20, 2016 7:30:00 AM

 

What's the buzz around the office this week? Google's new dynamic allocation product could create stiff competition for buyers; time-based advertisting gets broken down and data takes frontstage in the world of programmatic creative. 

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Topics: programmatic, digital advertising, publishers, viewability, programmatic advertising, programmatic creative, time-in-view

33Across Water Cooler Recap [5/13/16]

Posted by Erica Roane on May 13, 2016 7:30:00 AM

 

What's the buzz around the office this week? Publishers are teaming up for new opportunities; fraud plays a big picture in political advertising and people are watching more videos, and making more money. 

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Topics: programmatic, digital advertising, publishers, viewability, audience, political advertising, programmatic advertising, digital video advertising

33Across Water Cooler Recap [5/6/16]

Posted by Erica Roane on May 6, 2016 7:30:00 AM

 

What's the buzz around the office this week? NewFronts presents big opportunities for publishers; doing the right thing when it comes to viewability and considering your audience when creating content.

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Topics: programmatic, digital advertising, publishers, viewability, audience, NewFronts 2016, programmatic advertising