33Across Blog | Programmatic News & Trends

So, what was the buzz around the office last week? Google takes their talents to the silver screen, free measurement tools will soon be available to all, and the threat that header bidding is bringing to ad tech.

Topics: programmatic tv, header bidding, google, publishers, viewability

What's the buzz around the office this week? The investment world lends its technology to ad tech, competitors come together to tackle an issue, and Facebook extends more olive branches to publishers. 

Topics: viewability, facebook, monetization

 

What's the buzz around the office this week? Seasonality and it's impact on monetization, what a Trump win could for advertising, and the chance of publishers no longer being able to monetize on Facebook Live.

Topics: programmatic, publishers, viewability, politics

 

What's the buzz around the office this week? Investors are making considerations when investing in ad tech, engagement could be the missing link to prevent ad blocking, and new considerations are added to viewability. 

Topics: programmatic, ad blocking, publishers, viewability

 

 

What's the buzz around the office this week? Top publishering join forces to combat fraudulent news, using programmatic advertising to attract loyal customers and a new mobile PMP enters the programmatic space. 

Topics: ad blockers, 33Across News, publishers, viewability, advertisers

 

 

What's the buzz around the office this week? Digital advertising professionals are concerned about attribution and transparency, how to avoid pitfalls in mobile video advertising and AppNexus' big move in header bidding technology. 

Topics: header bidding, publishers, viewability, mobile video

 

 

What's the buzz around the office this week? There is a costly rift in the online advertising industry, publishers are recycling old content and not many display ads are seen in the UK.

Topics: programmatic, display advertising, publishers, viewability, UK, buyers

 

What's the buzz around the office this week? Google's new dynamic allocation product could create stiff competition for buyers; time-based advertisting gets broken down and data takes frontstage in the world of programmatic creative. 

Topics: programmatic, digital advertising, publishers, viewability, programmatic creative, time-in-view

 

What's the buzz around the office this week? Publishers are teaming up for new opportunities; fraud plays a big picture in political advertising and people are watching more videos, and making more money. 

Topics: programmatic, digital advertising, publishers, viewability, audience, political advertising, digital video advertising

 

What's the buzz around the office this week? NewFronts presents big opportunities for publishers; doing the right thing when it comes to viewability and considering your audience when creating content.

Topics: programmatic, digital advertising, publishers, viewability, audience, NewFronts 2016