What's the buzz around the office this week? Publishers can benefit in new ways from adding video, using programmatic advertising to attract loyal customers and a new mobile PMP enters the programmatic space.
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Topics: programmatic, mobile, publishers, mobile video, pmp
Great news, 33Across now supports HTTPS sites!
So what is the difference between HTTP and HTTPS sites?
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Topics: 33Across News, publishers, monetization
What's the buzz around the office this week? Digital advertising professionals are concerned about attribution and transparency, how to avoid pitfalls in mobile video advertising and AppNexus' big move in header bidding technology.
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Topics: header bidding, publishers, viewability, mobile video
What's the buzz around the office this week? Facebook makes a bold move towards ad blockers, programmatic advertising experiences triple-digit growth in Q2 and marketers should consider providingt the same transparency they demand of their partners.
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Topics: programmatic, ad blocking, publishers, facebook, buyers
What's the buzz around the office this week? LinkedIn boosts their programmatic efforts in the APAC. For some SSPs, header bidding becomes too competitive and when it comes to ad blocking, publishers have more control than they may think.
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Topics: programmatic, ad blocking, header bidding, publishers, buyers
What's the buzz around the office this week? Programmatic hits 'rock bottom' and it's actually great. Verizon's acquisiton of Yahoo reveals they are ready to take on the competition and 5G's revolutionary speed and it's potential impact on digital video.
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Topics: programmatic, publishers, digital video advertising, buyers
33Across was recently named amongst the 100 companies approved for the TAG (Trustworthy Accountability Group) Registry. Our newly-minted TAG-ID will communicate to both buyers and publishers our committed fight against digital ad fraud.
With Congress now taking a stance against the $7 billion lost to digital ad fraud, we like to believe that we’re heading in the right direction. Always keeping our publishers in mind, here are a few tips to help keep you in the clear.
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Topics: ad fraud, 33Across News, publishers, third party verification
What's the buzz around the office this week? There is a costly rift in the online advertising industry, publishers are recycling old content and not many display ads are seen in the UK.
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Topics: programmatic, display advertising, publishers, viewability, UK, buyers
33Across recently announced the launch of our new publisher dashboard. Complete with innovative and exciting features, the dashboard will help uncover revenue and monetization opportunities for publishers. We want to make understanding results easier for the over one million publishers in our network. Here are the top 5 features of the new dashboard.
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Topics: programmatic, publishers
What's the buzz around the office this week? Google's new dynamic allocation product could create stiff competition for buyers; time-based advertisting gets broken down and data takes frontstage in the world of programmatic creative.
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Topics: programmatic, digital advertising, publishers, viewability, programmatic creative, time-in-view
