What's the buzz around the office this week? Brexit could have lasting effects on ad tech, platform publishing could compromise your brand, and the IAB announces new standards.
What's the buzz around the office this week? Google may not be finished with Adblock plus, dynamic ads and data create new experiences for viewers, and the open marketplace is still the way to go.
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Topics: programmatic, publishers
What's the buzz around the office this week? Investors are making considerations when investing in ad tech, engagement could be the missing link to prevent ad blocking, and new considerations are added to viewability.
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Topics: programmatic, ad blocking, publishers, viewability
The user must come first. Throughout the numerous sessions, afterparties and open bars this was the topic of conversation among brands, agencies and publishers. While everyone I spoke with was excited about new viewability metrics and cross-device measurements, the common denominator was user-experience. As we in ad tech move forward with innovative technology, here are some points we should all consider.
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Topics: News, publishers, time-in-view
What's the buzz around the office this week? A media giant creates it's own ad tech, programmatic advertising gets charted and ad tech is in a safe place.
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Topics: programmatic, publishers
Great connection and thought-provoking content; these were my takeaways from last week’s Digiday Publishing Summit. Among many things, I learned firsthand about publisher concerns as well as of new opportunities for monetization. Here are some points that stood out for me.
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Topics: 33Across News, publishers
What's the buzz around the office this week? Millenials and ad blocking go hand in hand, using programmatic advertising to attract loyal customers and a new mobile PMP enters the programmatic space.
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Topics: ad blockers, publishers, millennials, time-in-view
What's the buzz around the office this week? Top publishering join forces to combat fraudulent news, using programmatic advertising to attract loyal customers and a new mobile PMP enters the programmatic space.
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Topics: ad blockers, 33Across News, publishers, viewability, advertisers
How many times have you had a programmatic campaign not go exactly as planned?
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Topics: programmatic, publishers
Today 33Across is excited to announce the launch of our latest technology, Real Display Pro. Deploying viewable standard IAB ads in real-time, Real Display Pro is a cost-effective solution that provides more campaign efficiency.
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Topics: 33Across News, publishers, buyers
