33Across Blog | Programmatic News & Trends

 

What's the buzz around the office this week? Newsletters get a fresh breath of life, marketers express their concerns with programmatic; and 33Across releases a new analysis related to both viewability and time-in-view.

Topics: programmatic, publishers, time-in-view

 

What's the buzz around the office this week? Google may not be finished with Adblock plus, dynamic ads and data create new experiences for viewers, and the open marketplace is still the way to go. 

Topics: programmatic, publishers

 

What's the buzz around the office this week? Investors are making considerations when investing in ad tech, engagement could be the missing link to prevent ad blocking, and new considerations are added to viewability. 

Topics: programmatic, ad blocking, publishers, viewability

 

What's the buzz around the office this week? A media giant creates it's own ad tech, programmatic advertising gets charted and ad tech is in a safe place.  

Topics: programmatic, publishers

How many times have you had a programmatic campaign not go exactly as planned?

Topics: programmatic, publishers

 

 

What's the buzz around the office this week? Publishers can benefit in new ways from adding video, using programmatic advertising to attract loyal customers and a new mobile PMP enters the programmatic space. 

Topics: programmatic, mobile, publishers, mobile video, pmp

 

 

What's the buzz around the office this week? Facebook makes a bold move towards ad blockers, programmatic advertising experiences triple-digit growth in Q2 and marketers should consider providingt the same transparency they demand of their partners. 

Topics: programmatic, ad blocking, publishers, facebook, buyers

 

 

What's the buzz around the office this week? LinkedIn boosts their programmatic efforts in the APAC. For some SSPs, header bidding becomes too competitive  and when it comes to ad blocking, publishers have more control than they may think. 

Topics: programmatic, ad blocking, header bidding, publishers, buyers

 

 

What's the buzz around the office this week? Programmatic hits 'rock bottom' and it's actually great. Verizon's acquisiton of Yahoo reveals they are ready to take on the competition and 5G's revolutionary speed and it's potential impact on digital video. 

Topics: programmatic, publishers, digital video advertising, buyers

 

 

What's the buzz around the office this week? A publisher develops a clever way to address the issue of ad blocking, strategically managing header-bidding could benefit publishers and Google steps up their native advertising game for both advertisers and publishers.

Topics: programmatic, ad blocking, header bidding, native advertising