33Across Blog | Programmatic News & Trends

What's the buzz around the office this week? How publishers can profit more from programmatic, Facebook is bringing ads to Messenger, and new metrics being used to track app success.

Topics: programmatic, facebook, engagement, monetization

What's the buzz around the office this week? Server-to-server header bidding could end the heartaches of second-price auctioning, dispelling the myths of programmatic advertising, and Google reveals how YouTube has a new way to target viewers.

Topics: programmatic, google, server-side header bidding

What's the buzz around the office this week? Clear Channel partners with Rubicon, Server-based bidding and video ads, how publishers can win while competing with digital giants, and programmatic creative's future in ad tech.

Topics: programmatic, facebook, programmatic creative

What's the buzz around the office this week? Clear Channel partners with Rubicon, Facebook announces a reporting issue, and if not regulated, header bidding could do more harm than good.

Topics: programmatic, header bidding, facebook

What's the buzz around the office this week? Publishers may need to connect more with users to discourage ad blocking, the benefits of programmatic taking over media buying and, solving the conversion problem between mobile and desktop .

Topics: programmatic, ad blocking, cross-device

 

What's the buzz around the office this week?  Tips for publishers looking to optimize their yields ,  social influencers are now able to buy ads programmatically, and  another media giant enters the header bidding space.

Topics: programmatic, header bidding, yield optimization

What's the buzz around the office this week? How publishers are monetizing during the holiday shopping season, header bidding and how it's shaping the future of SSPs and how publishers can actually benefit from ad blockers. 

Topics: programmatic, ad blockers, header bidding, publishers, monetization

 

What's the buzz around the office this week? Publishers and their need to profit from virtual reality, bad words being used within programmatic advertising, and the chance of publishers no longer being able to monetize on Facebook Live.

Topics: programmatic, publishers, monetization, virtual reality

33Across recently announced the launch of our Desktop In-Feed Video and Desktop In-Feed Impact ad units. With the addition of Mobile In-Feed, completing our full suite of In-Feed products. Designed to drive incremental revenue to publishers, these ads units also give users complete control over their experiences. Read more here.  

Topics: programmatic, publishers, monetization

 

What's the buzz around the office this week? Seasonality and it's impact on monetization, what a Trump win could for advertising, and the chance of publishers no longer being able to monetize on Facebook Live.

Topics: programmatic, publishers, viewability, politics