What's the buzz around the office this week? A media giant creates it's own ad tech, programmatic advertising gets charted and ad tech is in a safe place.  

1. A media company creates its own tech  

The Washington Post now has their own proprietary tech solution called Zeus. With mobile page-load times increasing by 75% and viewability improved by 20% the Post plans to license this technology out to publishers. The Washington Post will rely on ad tech partners to deliver updated APIs to enable speed adjustments. AdExchanger explains the goals that the media giant has for Zeus through 2017.

2. Programmatic growth breaks the charts  

Fraud, transparency and visibility are among top concerns within programmatic advertising. With the industry network expected to grow significantly over the next few years, promising research is now available. Factors including an increase in global programmatic ad spend and fraud concerns, Digiday provides several charts detailing programmatic’s effectiveness and reach. 

3.  Humans are coming first in ad tech   

We can breathe a sigh of relief, all is well in the world of ad tech. Rumors surrounding lack of investors and the possible "end of the industry" to some other emerging technology simply aren’t true, according to AdExchanger. Mar tech and ad tech are in great places according to the numbers. With programmatic in it’s pre-teen years, the competition healthy and things are looking up.