What's the buzz around the office this week? Google may not be finished with Adblock plus, dynamic ads and data create new experiences for viewers, and the open marketplace is still the way to go.
1. Is Google making the ultimate power move?A few weeks ago the ad tech industry went up in arms when Adblock Plus' released it's own exchange. Google and AppNexus even severed ties with the company behind behind the move. While many credit Google and AppNexus for taking a stand against an ad blocking company that now serves ads, MediaPost suggests we may need to hold our applause. Especially since Google has been a major supporter of Adblock Plus for many years.
2. Dynamic Ads: Are you incorporating them?
With so much information on the web, targeting consumers with the right message has become an obsession for publishers. Using data and dynamic ads to grab a user’s attention provides a personalized experience. AdExchanger suggests how hyperrelevant messaging could be the missing link.
The open market place had the biggest growth in programmatic media buying this year. Expanding by 27%, RTB surpassed non-RTB media buys as well as private marketplace growth. MediaPost provides additional inside on programmatic buying including what we can expect through 2019.
