What's the buzz around the office this week? A publisher develops a clever way to address the issue of ad blocking, strategically managing header-bidding could benefit publishers and Google steps up their native advertising game for both advertisers and publishers.

1. A comedic (yet honest) approach to ad blocking  

Instead of complaining about ad blocking, one publisher is taking action. The Financial Times recently began omitting words of it’s stories to certain viewers who are non-subscribers. While this may sound a bit excessive there is a method to their madness- staying in business. Digiday explains how this bold move helps viewers understand the importance of online advertising and how it relates to the world of journalism. 

2. Header Bidding Exchanges: The more the merrier?  

Since coming onto the programmatic scene, header bidding has been a hot practice. Generating a ton of incremental revenue, publishers are adding header bidding partners left and right. With all this profitability,  is it possible that publishers may be adding too many partners to the mix? With so many factors to consider, AdExchanger suggests a few best practices for getting the most out of having numerous header bidding exchanges.

3.  Native advertising just got a bit easier  

Advertisers now have the ability to buy programmatic native advertisements via Google’s DoubleClick Bid Manager. Geared towards creating a better user experience, this new technology will automatically format advertiser content to match a specified publisher’s site across all devices. Not to be counted out, MediaPost explains the platform in greater detail and also how publishers will benefit.