What's the buzz around the office this week? Newsletters get a fresh breath of life, marketers express their concerns with programmatic; and 33Across releases a new analysis related to both viewability and time-in-view.
1. Newsletters offer publishers new possibilities
A fresh breath of life has been breathed into newsletter. What was once considered an extension of a of a brand’s content, newsletters have now an effective way for publishers to develop audience segments. The New York Times recently launched a streaming-video recommendation site which started off as a newsletter. In addition, publishers are now turning newsletters for monetization opportunities. Digiday explains innovative ways in which top publishers are optimizing newsletters.
2. Marketers express concerns of an open market
Although 73% of programmatic spend is expected to come from programmatic, marketers still remain cautious. More than half of ad professionals reported concerns about transparency and inventory quality. MediaPost suggests that private marketplaces and automated generated deals may be ideal for marketers who are weary of an open market.
3. When does user engagement actually start?
33Across recently performed an analysis which could assist marketers in making more intelligent campaign performance decisions. Among our findings, we reported that 50 percent of ad engagement occurs on desktops after 15 seconds. Click here to download our analysis of how high viewability and time-in-view impact user engagement, as defined by when a user clicked on an ad.
