What's the buzz around the office this week? Our own Eric Wheeler breaks down the digital advertising profitability for the 2016 election; thanks to the success of programmatic, publishers must now assess productivity among other housekeeping items; and video is leading the pack in programmatic advertising.
Topics: programmatic, mobile, digital advertising, publishers, political advertising, video advertising
We have some exciting news to share! 33Across announced its partnership with Oracle Data Cloud. Bringing more than 200 unique audience segments to the Oracle Audience Data Marketplace, this collaboration will deliver 33Across' immense data collection to allow marketers to effectively reach targeted audiences. Read the entire release here.
Topics: 33Across News, data, Audiences
With the 2016 elections heating up, digital advertising might be the one thing that tips the scale for candidates. Though not as large as traditional television, digital ad spending is the fastest growing slice of the political advertising pie and quickly becoming lucrative for ad tech companies.
Topics: video, programmatic, digital advertising, political advertising
What's the buzz around the office this week? Politics, programmatic and emotions are the perfect trifecta, publishers step their game up thanks to ad-blockers and the MRC releases standards for mobile viewability.
Topics: programmatic, mobile, News, ad blocking, ad fraud, viewability
What's the buzz around the office this week? The FTC puts their foot down on publishers and sponsored content, how to set expectations when it comes to viewability and working creatively to make the most out of programmatic ads.
Topics: programmatic, News, ad fraud, native advertising, viewability, video advertising
This past week in Miami, top advertising agencies converged for Transformation, 4A’s (America Association for Advertising Agencies) flagship conference. In addition to creative professionals exploring topics including platforms, digital trends and best practices, the event rewards the service and collaboration efforts that exist within our industry. The Partner Awards honor unlikely business partnerships that create extraordinary solutions to everyday issues.
What's the buzz around the office this week? Google, Yahoo and Disney assist IAB in viewability-focused primer, online ad spend could beat out television for the first time and CBS Interactive just increased their native programmatic ad spends.
Topics: programmatic, News, native advertising, display advertising, viewability
What's the buzz around the office this week? SnapChat and Instagram influencers go programmatic, cross-device attribution proves crucial to programmatic advertising, and what every Publisher should know about 'Header Bidding.'
Topics: programmatic, News, ad blocking, header bidding, cross-device
What's the buzz around the office this week? Facebook shuts down its ad bidding software, the IAB has a new 'DEAL' to fight ad blocking, and in-house programmatic buying.
Topics: programmatic, News, ad blocking
What's the buzz around the office this week? Appnexus solves a major video advertising pain point, AdExchanger's cross-device identity guide, and the ANA releases a survey about marketers bringing programmatic in house.
Topics: programmatic, News, cross-device, video advertising
