This past week in Miami, top advertising agencies converged for Transformation, 4A’s (America Association for Advertising Agencies) flagship conference. In addition to creative professionals exploring topics including platforms, digital trends and best practices, the event rewards the service and collaboration efforts that exist within our industry. The Partner Awards honor unlikely business partnerships that create extraordinary solutions to everyday issues.This year, Conversant and the Federation for Internet Alerts were presented with the 2016 Partner Award in the ‘Cause Partnership’ category. GroupM, AppNexus, Rocket Fuel, xAd, AOL, Turn, and 33Across were recognized for our contributions in advertising technology on “Amber Could Have Been Saved.”
Delivered cross-device within 40 milliseconds, the group’s efforts have accelerated the delivery of AMBER Alerts, complete with images and relevant information.
Utilizing technology and putting aside competitiveness, this dynamic group came together to create a program which accelerates the speed and delivery of AMBER Alerts which assist alerting the public of missing children as well as well natural disasters. 33Across is honored for the opportunity to work alongside so many great partners.
