33Across Blog | Programmatic News & Trends

What's the buzz around the office this week? Top advertising execs dispel myths in programmatic. Facebook ends its RTB ad exchange and an overview of how programmatic affects legacy media. Oh, and 33Across has announced the launch of our Mobile In-Feed video placement. 

What's the buzz around the office this week? Google's new dynamic allocation product could create stiff competition for buyers; time-based advertisting gets broken down and data takes frontstage in the world of programmatic creative. 

What's the buzz around the office this week? Publishers are teaming up for new opportunities; fraud plays a big picture in political advertising and people are watching more videos, and making more money. 

For the past two weeks media companies have taken over swanky NYC venues for Digital Content NewFronts 2016. Presented by The Interactive Advertising Bureau (IAB) the presentations featured content we can expect to see through 2017. A common theme throughout the NewFronts presentations was the intent for media companies to produce original content series.

What's the buzz around the office this week? NewFronts presents big opportunities for publishers; doing the right thing when it comes to viewability and considering your audience when creating content.

Wondering what buyers expect from publishers is enough to keep you up at night. Impressions, viewability, and quality traffic are just the tip of the iceberg. With so many different partners, publisher expectations can be endless. To ease your mind, we have taken on the task of finding out what buyers truly want from their publishers. We may not have all the answers but we think we are off to a great start.

Viewability
One of the biggest requirements is viewability, which can also directly affect publisher revenue. Becoming a form of currency, viewability has become an expectation from many buyers and some won’t even pay for impressions that are not 100% in-view. Enabling ads that are highly viewable not only increases your revenue as a publisher but also your overall page viewability score, making your inventory even more attractive and valuable.

Transparency
Buyers want to know what’s happening behind the scenes with their ads with regard to page placement, audience information, etc. Questions of legitimacy arise when buyers are not granted access to performance. The more transparent you are with buyers the more credible you look as a publisher. Working with tech providers who enable transparency is a great way to build your credibility, which fosters relationships with buyers.

Quality
Fraud-free, in-view and high-quality ad units; try saying that in one breath. Buyers want high performance, at the best cost and at scale. Since programmatic buyers prefer to “set it and forget it,” the more you as a publisher can guarantee quality the more buyers will rely on you to fill impressions.

Already a 33Across publisher? You are in luck. 33Across gives our buyers 100% in-view, fraud-free and in turn our publishers more incremental revenue. Not yet a publisher? Today is a great day to join us!

What's the buzz around the office this week? More opportunities for small and medium-sized publishers; engagement may soon take priority over viewability and everything you need to know about programmatic tv. 

Ask any political marketer who the most difficult demographic is to target during this election year and they will likely say those ranging from the ages of 18-30 otherwise known as the millennials. Gaining traction with this age group has become a priority for both parties. To see the big bucks devoted to targeting them, check out our infographic.

Have you seen our political digital advertising infographic? Publishers have an opportunity to really cash in this election year. With over $11.4 billion projected to be spent in political digital advertising, the monetization opportunities are endless. Here at 33Across, our team is beyond excited to assist you in profiting this season.

Don’t be exclusive
Review your traffic to ensure that your site has a variety of available ad sizes. The less exclusions, the better. The more options your site has to monetize, the  more bidding opportunities you will have.

Think cross-device
From mobile to desktop, your audience (aka candidates’ potential voters) are checking in from everywhere. Consider how your audience consumes content and ensure placements respond to whatever device they’re on, you’ll have better bid opportunities.

Geo-target ads
Don’t forget to think local. Aside from the big election, there are thousands of elections happening locally. This level of specificity combined with real-time-bidding makes election season great for programmatic publishers.  You can easily adjust your target audience at any time, if you aren't achieving your fill goals. 

Use outstream video
With video being the most profitable component of digital advertising, it should be a major part of your monetization strategy. Too busy to create your own pre-roll video? Capitalize by incorporating outstream video to your portfolio. 

Not already making money with us? Don’t wait until November. There’s no time like the present!

What's the buzz around the office this week? Thanks to mobile and social, digital ad spending has hit an all time high; viewability is increasing in popularity in the UK and Facebook steps up their third-party verification game.