Erica Roane

Recent Posts

How publishers win with 33Across

Posted by Erica Roane on Apr 18, 2016 9:13:11 AM

Finding innovative ways to monetize your site and increase traffic, can seem overwhelming. With new monetization trends emerging, finding trustworthy partners that understand your site and are easy to install can be challenging. As luck would have it, 33Across specializes in providing publishers with tools to monetize traffic without cannibalizing direct sales. Here are a couple of ways we help our publishers win. 

100% Viewability 
Since our units are 100% in-view all the time; we can actually improve your viewability score. That's right, we assure you that humans are viewing all of our ads. 

We Put Publishers First
Without our publishers, 33Across would cease to exist. We pride ourselves on being brand-safe. We are consistently monitoring creative material and the ad-buys coming our way. We implement advertiser category blacklists, ad-blocking technology and a host of other capabilities. We consider ourselves your “one-stop-shop” for all of your advertising needs.

We Have Your Back
Our Publisher Operations team consists of some pretty awesome folks. Not only are they super responsive to our publishers needs, they also resolve issues rather quickly. The sooner we fix it; the sooner you can get back to monetizing. If you have an issue, email us and we are on it.

The Possibilities Are Endless
Many of our products are created from customer feedback. If you have an idea let us know. Furthermore we have a niche for creating new real estate on your site. Our team can create inventory space that you never knew existed, making you a more desirable publisher.

You’re probably wondering why you’re not already monetizing with 33Across. There’s no better time like the present, let's go!        

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Topics: publishers, viewability, 100% in-view, monetization

33Across Water Cooler Recap [4/15/16]

Posted by Erica Roane on Apr 14, 2016 12:26:13 PM

 

What's the buzz around the office this week? Our own Eric Wheeler breaks down the digital advertising profitability for the 2016 election; thanks to the success of programmatic, publishers must now assess productivity among other housekeeping items; and video is leading the pack in programmatic advertising.

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Topics: programmatic, mobile, digital advertising, publishers, political advertising, video advertising

33Across Water Cooler Recap [4/8/16]

Posted by Erica Roane on Apr 8, 2016 8:00:00 AM

 

 

What's the buzz around the office this week? Politics, programmatic and emotions are the perfect trifecta, publishers step their game up thanks to ad-blockers and the MRC releases standards for mobile viewability. 

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Topics: programmatic, mobile, News, ad blocking, ad fraud, viewability

33Across Water Cooler Recap [3/31/16]

Posted by Erica Roane on Apr 1, 2016 7:30:00 AM

 

 

What's the buzz around the office this week? The FTC puts their foot down on publishers and sponsored content, how to set expectations when it comes to viewability and working creatively to make the most out of programmatic ads. 

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Topics: programmatic, News, ad fraud, native advertising, viewability, video advertising

33Across Contributes to 4A's Partner Award

Posted by Erica Roane on Mar 31, 2016 2:49:27 PM

This past week in Miami, top advertising agencies converged for Transformation, 4A’s (America Association for Advertising Agencies) flagship conference. In addition to creative professionals exploring topics including platforms, digital trends and best practices, the event rewards the service and collaboration efforts that exist within our industry. The Partner Awards honor unlikely business partnerships that create extraordinary solutions to everyday issues.

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33Across Water Cooler Recap [3/25/16]

Posted by Erica Roane on Mar 25, 2016 7:30:00 AM

What's the buzz around the office this week? Google, Yahoo and Disney assist IAB in viewability-focused primer, online ad spend could beat out television for the first time and CBS Interactive just increased their native programmatic ad spends. 

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Topics: programmatic, News, native advertising, display advertising, viewability

33Across Water Cooler Recap [3/18/16]

Posted by Erica Roane on Mar 18, 2016 7:30:00 AM

What's the buzz around the office this week? SnapChat and Instagram influencers go programmatic, cross-device attribution proves crucial to programmatic advertising, and what every Publisher should know about 'Header Bidding.' 

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Topics: programmatic, News, ad blocking, header bidding, cross-device