33Across Water Cooler Recap [4/22/16]

Posted by Erica Roane on Apr 22, 2016 7:30:00 AM


Man With a Can

What's the buzz around the office this week? Thanks to mobile and social, digital ad spending has hit an all time high; viewability is increasing in popularity in the UK and Facebook steps up their third-party verification game. 

 1. Mobile sends digital ad spent straight to the top


Watch out print and TV, digital advertising revenue reached $59.6 billion in 2015, up 20% from 2014 according to Interactive Advertising Bureau. Driven mostly by mobile, social media ad spending also grew a whopping 55% in 2015. 

2. The importance of viewability growing in the UK   


Conversations surrounding viewability are growing in the UK.  While marketers across the pond want to know that their ads are seen, UK marketers consider viewability a small piece of the pie. eMarketer explains how factors including impressions and click-thru rates seem to take precedence. 

3.  Facebook brings in third-party verification  


In response to feedback from its advertisers, Facebook has decided to incorporate third-party verification into its platform. Neilsen, Integral Ad Science and comScore will all work their magic to monitor ads and ensure viewability. With a newsfeed format such as Facebook’s, adExchanger explains how measuring viewability may work. 

Topics: programmatic, mobile, digital advertising, publishers, viewability, third party verification