33Across Blog | Programmatic News & Trends

All eyes will soon be on Rio. For over two weeks, the 2016 Summer Olympics will dominate not only television but the digital landscape as well. A lot has changed since the 2012 Olympic games. Thanks to mobile devices and Brazil’s US-friendly time zone, viewers will now have complete access to their favorite country, sport and athlete in real-time. This unprecedented level of digital exposure allows marketers to reach a number of target demographics within one campaign.  So, let the games begin.

What's the buzz around the office this week? There is a costly rift in the online advertising industry, publishers are recycling old content and not many display ads are seen in the UK.

33Across recently announced the launch of our new publisher dashboard. Complete with innovative and exciting features, the dashboard will help uncover revenue and monetization opportunities for publishers. We want to make understanding results easier for the over one million publishers in our network. Here are the top 5 features of the new dashboard.

What's the buzz around the office this week? Keeping an eye on discrepancies could increase publisher revenue, programmatic creative may soon become an industry standard and native advertising figures out its place in digital advertising.

What's the buzz around the office this week? Programmatic video is on the rise globally, but there are a few factors that could be affecting its growth; despite recent changes Facebook viewers are favoring video content from publishers and LinkedIn boosts their advertising with programmatic display. 

Point-of-care patient education media company AccentHeath recently announced that they acquired PageScience, a programmatic advertising and targeting company for pharmaceutical marketers. This acquisition signifies the merging worlds of health care and technology. From diagnosing an illness to learning how to make the perfect quinoa, consumers are instinctively using the digital stratosphere to achieve and maintain wellness. Thanks to this level of awareness, brands now have an opportunity to deliver creative content programmatically which can not only resonate with consumers but have a lasting impact.  Here are some helpful tips for running your sensitive ads programmatically.

What's the buzz around the office this week? Americans are doing the most when it comes to ad-blocking, a new business model on the horizon for ad tech and 33Across' CEO Eric Wheeler offers his predictions on market corrections. 

What's the buzz around the office this week? Small and mid-sized businesses weigh the benefits of programmatic, B2B companies are spending more programmatically and platforms distance themselves from the word 'programmatic.'

What's the buzz around the office this week? Our own Paul Bell chats header-bidding with AOL, mobile video is expected to generate billions in revenue and why publishers should keep the user experience in mind when wanting to increase monetization. 

What's the buzz around the office this week? The advertising industry explores options against ad-blocking, creative content is becoming a necessity for marketers and how programmatic marketing could soon replace programmatic advertising.