What's the buzz around the office this week? The FTC puts their foot down on publishers and sponsored content, how to set expectations when it comes to viewability and working creatively to make the most out of programmatic ads.
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Topics: programmatic, News, ad fraud, native advertising, viewability, video advertising
What's the buzz around the office this week? Google, Yahoo and Disney assist IAB in viewability-focused primer, online ad spend could beat out television for the first time and CBS Interactive just increased their native programmatic ad spends.
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Topics: programmatic, News, native advertising, display advertising, viewability
What's the buzz around the office this week? SnapChat and Instagram influencers go programmatic, cross-device attribution proves crucial to programmatic advertising, and what every Publisher should know about 'Header Bidding.'
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Topics: programmatic, News, ad blocking, header bidding, cross-device
What's the buzz around the office this week? Facebook shuts down its ad bidding software, the IAB has a new 'DEAL' to fight ad blocking, and in-house programmatic buying.
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Topics: programmatic, News, ad blocking
What's the buzz around the office this week? Appnexus solves a major video advertising pain point, AdExchanger's cross-device identity guide, and the ANA releases a survey about marketers bringing programmatic in house.
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Topics: programmatic, News, cross-device, video advertising
What's the buzz around the office this week? The New York Times reports on ad blocking, the secret to The Trade Desk's success, and Hulu goes programmatic.
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Topics: programmatic, News, ad blocking, programmatic tv, dsp
Lots of chatter this week around Google AMP, programmatic training, and is Facebook Messenger launching ads?
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Topics: programmatic, News, google, facebook
2015 was a banner year for programmatic marketing. Everywhere you turned, you heard more about the rise of programmatic as well as the problems that came with it: questionable viewability, fraudulent traffic and now today the rise in ad blockers.
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Topics: video, programmatic, mobile
